The Opportunity:
We’re looking for a passionate, growth-driven marketing executive to join our Marketing team at Founders Forum Group. As FF Group expands its offering to support more entrepreneurs at every stage of their journeys, we are seeking a data-driven marketer to own and optimise campaign marketing to acquire new audiences.
The Role:
This superstar marketer will be tasked with creating targeted content and campaign strategies to attract new audiences across emerging ecosystems that are central to FFG’s long-term growth strategy.
If you’re a seasoned digital / growth marketer with expertise in email marketing, social media lead generation, SEO, and optimising lead qualification, we want to hear from you.
This person will collaborate closely with Founders Forum’s Marketing, Community, and Content teams as we continue to launch new events and offerings for our global network of founders, CEOs, investors, and leaders.
Key Responsibilities:
* Targeted demand generation via carefully researched campaigns that drive qualified leads to register their interest in new products / offerings from FFG
* Facilitating automated lead generation and qualification via integrated digital campaigns
* Working closely with the community team to review and qualify leads for more curated events
* Refining marketing messaging for new propositions with content and community teams to deploy a test-and-learn approach and successfully acquire new audiences
* Owning the registration process for emerging ecosystem events and maintaining smooth integration into CRM systems and marketing platforms (we use Swoogo, TypeForm, Salesforce, Pardot, and a range of other tools)
* Regularly reporting on audience acquisition to cross-functional and leadership teams and course-correcting leadgen tactics when required
Requirements
* Substantial experience marketing to grow new audiences – ideally in an event marketing or events-adjacent role
* Proven track record delivering on marketing KPIs, growing audiences and ushering leads through various stages of the marketing funnel
* Curious self-starter who begins by asking why, then connects the dots and takes initiative to drive impactful results
* Clear and confident communicator, comfortable dealing with a number of stakeholders, internal and external, managing competing deadlines and remaining organised to deliver against a strategy
* Experience working with creative freelancers to design, develop and test visuals that drive engagement
* Excellent time management skills and sharp attention to detail
* Seasoned social media marketer, with robust LinkedIn experience
* Experience managing a website via a CMS such as WordPress or equivalent
* Comfortable using various digital platforms and tools, including but not limited to apps and event registration sites
* Experience using a CRM system to collect and leverage audience insights to optimise community growth and engagement
* Robust email marketing experience using a platform like Pardot, MailChimp or equivalent
This role is for you if:
* You have a startup mentality; you’re a team player, dedicated and diligent
* You have a can-do attitude, with an eagerness to consistently meet and exceed objectives
* You have an active interest in tech, startups, and entrepreneurship
* You're a disruptor and always looking for how things can be improved, never settling for good enough
* Creative problem-solving and reasoning abilities with the ability to adapt to evolving business needs and objectives
* Strong relationship management skills with multiple teams, with fantastic communication and organisational skills
Benefits
We offer a range of flexible, discretionary benefits to our team. These currently include:
o 25 days contractual annual leave
o Enhanced discretionary leave provision, including an additional day off for your birthday and leave between Christmas and New Years Day
o The option to work remotely anywhere in the world for 3 weeks/year (1 week at Easter and 2 weeks during July and August)
o AXA Health insurance, with the option to add dependents
o Life Insurance
o AIG Smart Health access including online GP access and mental health support
o Employee Assistance Program
o Competitive pension provision
o Perkbox membership with generous monthly allocation of points for day to day purchases
o Learning and development annual allowance
o Cycle to work scheme
o Lunch 1x/week, office snacks, and regular team drinks
o Quarterly team activities and annual team trip/day out
o Access to the Founders Forum Group network of businesses and wider tech ecosystem
We currently have a hybrid working model with 4 days spent in the office and 1 day with the option to work remotely/from home.
Our Application Process:
Our process includes 3 stages, starting with a one-to-one virtual interview, followed by a task-based in-person interview, followed by a final in-person interview with key team members. We aim to ensure you meet a diverse mix of our team to get a true feel for what it’s like working at Founders Forum.
Founders Forum is committed to building a diverse and inclusive environment, and we encourage applications from all backgrounds.
About Us:
Founders Forum Group is a global community and group of businesses supporting entrepreneurs at every stage of their journeys.
Our forums unite the world’s most influential founders, investors, corporate and government leaders to tackle era-defining questions in iconic locations across the globe.
Since 2019, Founders Forum has partnered with Informa Tech to celebrate the strength and diversity of UK tech through London Tech Week.
Fuelled by the connections and ideas forged at the group’s flagship events, FF Group businesses support the needs of today’s founders via services (Founders Keepers, Founders Law, Founders Makers, Miroma Founders Network, Founders HR, Founders Comms, Founders Health ), education (01 Founders ), investment (Founders Factory, firstminute capital ), networking (Grip, Founders Assistants ), philanthropy (Founders Pledge, The Centre for Entrepreneurs ,) and content (Founders Insights ). In 2021, the group sold its innovation strategy consulting firm, Founders Intelligence, to global consultancy, Accenture.
Last year, FF Group acquired Tech Nation, the UK’s leading growth platform for tech scaleups. Founders Forum Group continues the previously government-funded Tech Nation programmes centred around early-stage and diverse founders, as well as data-driven research into the UK's tech ecosystem.
Our Values:
Community first
More than just fellow founders. Everything we offer is centred around the founders we work alongside. A goldmine of information, support and opportunity for our community. Our experience and connections allow us to offer unparalleled guidance, advice and events. We are committed to being there for the highs, the lows and everything in between. A trusted ally, driving positive action by championing the people behind great ideas and building real relationships.
Entrepreneurial to our core
Preserving our startup mentality is the key to being able to empathise with and fully support our growing community. Just like the founders we work with, entrepreneurship runs through our veins. We drive change and unearth new ways of thinking by reframing the way we approach an idea. We look at the possibilities of business through a new lens. Seeking out potential in every aspect of life, passionately pursuing new ideas.
Founding the future
We are forward thinkers. Always at the forefront of innovation. Our foot is firmly planted on the accelerator as we gain understanding of what tech is coming and new trends that will shape our lives. We have a hunger for knowledge and find joy in discovery, paving the way for a new way of thinking. This is the room of people you want and need to be in, to drive yourself and your business forward.