THE ROLE
The Digital Yield Manager’s role will focus on analysis, evaluation and suggestion of yield decisions for content monetisation on digital platforms as well as commercial performance of those platforms in order to drive optimal commercial outcomes.
This role is designed to unlock commercial opportunities across digital monetisation models such as FAST, aVOD and SVOD, using BBCS’s IP catalogue and will will work collaboratively with Commercial Leadership and wider teams in region to maximise effectiveness of advertising and subscription models on FAST, AVOD and SVOD.
Responsibilities:
1. Track, analyse and compare performance trends for individual titles monetised on different FAST/AVOD/SVOD platforms in order to identify the best monetisation opportunities for key genres, titles, seasons etc.
2. Share insights with the Commercial Leadership, including content sales team, in order to optimise content monetisation pipeline
3. Analyse performance data of FAST/AVOD/SVOD digital products to identify revenue and profit growth opportunities while feeding into regular business performance reviews and business forecasts as required.
4. Analyse FAST channels’ performance to drive profitability of individual channels, markets, and FAST partners
5. Analyse subscription strategy for Amazon Channels to optimise commercial performance and support growth
6. Provide insight to Commercial Leadership with continuous proactive contribution to product strategy based off internal observations and market development
7. Support content liaison team in analysing back catalogue to identifying the most commercially viable titles for each digital monetisation model. Build business cases for rights clearances and localisation.
8. Maintain documentation and optimize processes relating to yield management of individual titles and digital products
WHAT DOES IT TAKE?
ESSENTIAL CRITERIA;
9. Proficient in working with large data sets and ability to navigate complex reporting systems
10. Strong experience in data visualisation while efficiently drawing out key insights
11. Comfortable and confident in communicating insights to relevant stakeholders
12. Proficient in use of digital monetisation models
DESIRABLE CRITERIA;
13. Self-driven mentality and able to take ownership of required tasks and projects
14. Able to collaborate and build a network across the business
15. Proactive problem solving and tenacity to implement change
16. Excellent IT skills including advanced Excel, PowerPoint
LIFE AT BBC STUDIOS
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours .
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found .
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found .
We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on k.
PACKAGE DESCTIPTION
Job Reference: 19617
Band: C
Contract Type: Permanent
Salary: £36,200 – £42,200 + London Weighting (£5,319) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office Base is London, Television Centre. This is a hybrid role and the successful candidate will balance office working with home working.
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?
17. We offer a competitive salary package
18. Flexible 35-hour working week for work-life balance
19. 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days
20. A defined pension scheme and discounted dental, health care, gym and much more
21. Excellent career progression – access to courses, webinars, workshops and the opportunity to work in different areas of the organisation
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.