Mon, 20 Jan 2025 published - Mon, 20 Jan 2025
Job Summary
The Marketing and Communications Manager plays a pivotal role in the team, leading daily operations, engaging with diverse audiences, crafting compelling campaigns, boosting ticket sales and revenue, and broadening audience engagement and outreach.
Job Description
With a focus on practical strategies and hands-on implementation, the Marketing and Communications Manager supervises the Marketing team's daily functions and ensures timely and budget-conscious execution of campaigns, aligning with the directives set by the Head of Marketing and Communications.
The Marketing and Communications Manager is part of the Marketing and Communications Team, responsible for the management of the Digital Marketing and Communications Officer and Marketing and Communications Officer, reporting into the Head of Marketing and Communications.
Qualifications
* Proven experience in a similar marketing role, ideally within the arts, culture, or entertainment sector.
* Demonstrated success in leading high-impact marketing campaigns across diverse channels, consistently achieving measurable results and exceeding performance goals.
* Exceptional written and verbal communication skills with the ability to create compelling, engaging content.
* Proficient in data analysis and using insights to drive marketing decisions and maximise engagement.
* Strong leadership skills, with experience motivating and managing a team.
* Familiarity with CRM systems (Spektrix) and digital marketing tools.
* A creative, strategic thinker with the ability to innovate and adapt in a fast-paced environment.
Job Responsibilities
* Collaboration with Head of Marketing and Communications: Work closely with the Head of Marketing and Communications to align strategies and effectively deliver on key responsibilities, ensuring consistency and coherence in messaging and branding.
* Implement Marketing Strategy: Support the implementation of the Organisation's Marketing and Communications Strategy and support the team to effectively communicate with key audiences and achieve organisational goals.
* Revenue Generation and Budgeting: Maximise and drive ticket revenue and secondary income streams through strategic marketing initiatives with a focus on ROI. Overseeing all campaign activity within the team, ensuring these are on time and within budget.
* Content Creation: Develop and support the development of creative, dynamic, and informative content that engages and excites our target audiences, ensuring campaigns have broad appeal and reflect the diversity of the community we serve.
To apply for this post you must submit a CV with cover letter and an Equalities Monitoring Form to jobs@dundeerep.co.uk. Data from your Equalities Monitoring Form will not be shared with the recruitment panel.
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