Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150 offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Creative Copywriter needed to join our team on a permanent basis. The opportunity: We are seeking a Creative Copywriter for a rapidly growing division within VML Enterprise Solutions to create and refine content innovatively. As a Copywriter, you'll craft compelling narratives that differentiate our SaaS products, engage our audience, and drive business results. From developing product messaging to exploring innovative content formats, you'll play a key role in shaping our brand's future. You will be given the opportunity to thrive in an engaging and fast-paced environment, and to make a difference on an everyday basis. What you’ll be doing: Liaise closely with product and account teams within the company to translate their innovations and product feature descriptions into compelling copy and narrative that bring our product to life with our customers Develop clear and persuasive product positioning, key messages, and accompanying tone – to create the “voice” that differentiate our products clearly and perfectly from our competitors Create wide variety of compelling, eye-catching, marketing-led content - LinkedIn paid and organic Posts, short form web site blogs, scripts for animated videos, case studies, success stories, Google Ad copy, and more Maximise the use of existing content and resources by repurposing and repositioning it to suit the communication channel, audience, and expected style Support pitch teams with crafting and editing their pitches and proposal documents to create a coherent narrative that achieves their objectives Support the growth team with ideating and writing conversion-focussed cold emails and LinkedIn messages to help them get on the radar of prospective clients Craft the copy for creds deck for new products in development – listen and understand the vision of the product/development team and bring it to life through the magic of your words Pursue new tactics and ideas that we haven’t tried before e.g. interview our customers to write original ‘hero’ stories that would resonate with their peers in the pharmaceutical industry Continually scan the environment in which we operate (webcasts, articles, industry journals, social media, competitor newsletters, etc) to identify key themes and topics of importance and relevance to our audience Use your research to write and publish thought-leading, informative, and more educational content that continually cements our reputation as the authority in our space What we want from you: Experience of c reat ing compelling, memorable B2B content that converts, ideally for SaaS technology. Think witty, bold, educational, and occasionally disruptive. Proven ability to quickly grasp the complex ities around our product s and the marketplace in which they operate, and translate it into compelling marketing copy. Comfortable analy s ing competitor activities and using that knowledge to create unique and impactful marketing materials that avoid common industry tropes – we are not simply copying our competitors, but instead creating new ground between them and us Proven ability to create compelling, informative, and educational content that speak effectively to the stories we want to tell Familiarity with using common AI tools to enhance the quality, impact, and conversion capability of marketing and sales copy Demonstrated experience in all stages of content creation, from ideation and development to execution and final publication. Demonstrated ability to collaborate with stakeholders, refine initial concepts, and execute content plans that directly impact revenue and growth. Self-motivated and driven: you are going to be responsible for our “voice” and will play a pivotal role in shaping the perception of our products and company What we can offer you: Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are. Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day: Connect Meaningfully Inspire Creatively Include Purposefully Approach Positively Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday. AT VML Enterprise Solutions Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands. We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business. VML Health Enterprise Solutions, specialist health network, one of the world’s largest and most awarded health agencies. We focus o n Key Opinion Leader (KOL) mapping and digital platforms for medical affairs, field, medicine and commercial teams in the biopharmaceutical, diagnostics, and digital health industries. And o ur work spans a broad definition of health, creating brands and experiences for clients in pharma, OTC, healthcare providers and nonprofits. As well as patient groups, retailers, medical devices, payment systems & platforms too. As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team. At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. VML is a WPP Agency. 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