Copywriter Location: Leeds (Hybrid - 3 days in the office) Job Type: Full-time Hourly Rate: £18.68 PAYE Join a leading organisation committed to Equity, Diversity, and Inclusion (EDI). We are dedicated to creating a prosperous, well-connected, safe, inclusive, and creative West Yorkshire. As a Copywriter, you will play a crucial role in drafting, tailoring, and optimizing high-quality web copy that aligns with SEO best practices and accessibility standards to enhance visibility, engagement, and inclusivity. Day-to-day of the role: Collaborate with internal teams across the organisation, including digital, policy, and marketing colleagues. Build and maintain relationships with key stakeholders to gather input and feedback for content development. Provide advice and guidance on web copy best practices and SEO principles. Create high-quality, engaging, and accessible web content tailored to diverse audience needs. Ensure all content follows SEO best practices, including keyword integration and metadata optimization. Review and audit existing web content, identifying opportunities for improvement. Use analytics tools to measure content performance and refine strategies for improved outcomes. Manage content on our websites using a content management system. Keep abreast of new developments, trends, and technologies in communications and marketing. Required Skills & Qualifications: A degree or equivalent experience in Communications, Journalism, Marketing, or a related field. Practical experience in a similar role. Strong understanding of SEO principles and accessibility standards. Exceptional writing and editing skills. Proficiency in using analytics and SEO tools such as Google Analytics, SEMrush, or Ahrefs. Experience using content management systems (CMS); experience in Umbraco is desirable but not essential. Ability to manage multiple tasks and meet deadlines in a fast-paced environment. Our Values & Behaviours: Championing Our Region Working Intelligently Easy to Do Business With Positive About Change Working Together Join Us: If you are passionate about creating impactful web content and want to be part of a dynamic team, apply now to join us as a Copywriter Please submit your CV and cover letter detailing your relevant experience and why you are interested in this position.