Email Marketing Specialist
LMA Staines, United Kingdom Apply now Posted 1 day ago Hybrid Job Contract Negotiable
Email Marketing Specialist
* Drive impactful email marketing campaigns by collaborating with cross-functional teams to define segmentation, cadence, testing, and tactics.
* Ensure best practices and compliance to maximise customer engagement and action.
* Manage campaign timelines, calendars, approvals, and internal reviews.
* Leverage marketing automation systems (e.g., Marketo) and integrations for seamless execution and lead flow.
* Onboard and train stakeholders, maintain documentation, and guide them through the email campaign process.
* Integrate email with other marketing channels (social, content, paid).
* Analyse campaign performance, present insights, and implement A/B testing for continuous improvement.
* Identify opportunities for email and nurture innovation and optimisation.
Skills:
* Proven expertise in email marketing and customer lifecycle management. Strong project management skills for handling multiple projects.
* Excellent collaboration abilities in a complex, international environment.
* Strong analytical skills to derive actionable insights from data.
* Experience with Marketo (preferred), AEP/AJO (a plus).
* Exceptional written and verbal communication skills.
* Self-motivated and independent.
Education & Experience: Bachelor's degree in Marketing, Business, or related field. Minimum 4 years of digital marketing experience with a focus on segmentation, campaign management, and email strategy.
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