Head of Marketing - Luxury Fashion - London
A global luxury brand is seeking a strategic and creative Global Head of Marketing to lead its international marketing function across wholesale, retail, and digital channels.
This is a pivotal role for a senior marketing professional with experience in luxury goods and a deep understanding of brand building across markets.
Based in London, the successful candidate will lead a small team and collaborate closely with regional offices and sales leaders to shape and execute impactful, multi-channel campaigns.
Key Responsibilities:
* Strategy Development: Define and implement a global marketing strategy aligned with brand goals, with a strong focus on wholesale and retail performance.
* Team Leadership: Manage and mentor a marketing team of five, fostering creativity, accountability, and cross-functional collaboration.
* Campaign Execution: Deliver consistent, effective campaigns across international markets, spanning in-store activations, PR, digital initiatives, events, and trade shows.
* Stakeholder Engagement: Work closely with local offices and regional sales directors to localize campaigns and drive commercial impact.
* Brand Consistency: Ensure marketing activities are aligned with global brand standards and tailored to regional audiences.
* Client Experience: Support customer acquisition and retention strategies, enhancing engagement across wholesale and retail partners.
Qualifications:
* Minimum 10 years of marketing experience, with a strong track record in luxury retail or consumer goods.
* Background in both wholesale and retail marketing is essential; online marketing experience is a plus.
* Proven ability to lead teams and deliver integrated, cross-market campaigns.
* Experience managing marketing activities across international markets.
* Comfortable working in a fast-paced, hands-on environment with a strong eye for detail and brand storytelling.
* Ambitious, collaborative, and ready to grow into a Marketing Director position within the business.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Retail Luxury Goods and Jewelry, Wholesale Luxury Goods and Jewelry, and Retail Apparel and Fashion
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