A game For All...
We have a fantastic opportunity for a Marketing Manager to join the team. This role will be responsible for the Emirates FA Cup and Adobe Women's FA Cup and the implementation of the respective domestic and international marketing strategies, ongoing campaign activation and strengthening the brand appeal of our Cup competitions.
The Emirates FA Cup is a competition steeped in history and tradition, yet the focus is to now build a future-facing brand that resonates with the wider interests and habitual behaviours of a modern-day football fan. Likewise, we're entering an exciting new era of growth for the Adobe Women's FA Cup which has received significant investment with the aim of becoming a disruptive challenger brand showing up differently to other women's football properties, and driving forward the ongoing development will be an integral part of this role.
We are therefore looking for someone with a broad skillset and knowledge, who brings high energy, passion and a creative mindset for connecting with young and diverse football audiences. The ideal candidate will be tapped into sub-cultures, understands the nuances of our communities and can create industry-leading ideas or activations without the support/need of external agencies. Stakeholder management also plays a pivotal part within this role; you'll be working closely with a wide range of internal teams (content, commercial, broadcast, comms, events) as well as external partners, so good collaboration, communication and project management skills are vital. The role will also oversee one direct report, so prior experience with managing and developing people is also desirable.
This role is perfectly suited for someone who wants to challenge themselves in a fast-paced and collaborative environment, who will be given a platform to showcase their skills and wants to take the creative lead on campaigns which help to both develop the brand and the individual.
What will you be doing?
Managing the development and implementation of the Emirates FA Cup and Adobe Women's FA Cup marketing strategies including:
* Support the Brand Lead to unpack audience insight and translate this into brand strategies that help to meet business and brand objectives.
* Creative ideation and delivery of major campaigns (hero moments) for both the Emirates FA Cup and Adobe Women's FA Cup throughout the domestic football season.
* Working closely with the Content, Comms and Commercial teams to deliver season-long content threads (tied to football, fashion, music and lifestyle sub-cultures) across owned/operated and third-party channels.
* Manage the relationships and execute a range of brand collaborations with third parties.
* Support the planning and execution of an annual international trophy tour and associated activations in-market.
* Delivery of all physical and digital stadium branding requirements for The Emirates FA Cup Semi-Finals and Final, Adobe Women's FA Cup Final, FA Community Shield, Non-League Finals Day events at Wembley; striving for best-in-class stadium activation fan experience that translates to digital and broadcast audiences.
* Managing external stakeholders such as broadcasters, commercial partners, third-party publishers and participating clubs to ensure alignment on objectives, campaign execution and integration in major events.
* Regular reporting to FA leadership teams and external partners and committees.
* Managing a range of agency and/or supplier relationships.
* Where required, act as Brand Guardian and ensure implementation of correct branding across internal and external executions, including working closely with global broadcasters, licensees and clubs.
* Oversight of the domestic marketing budgets.
* Executes additional tasks as required in order to meet FA Group's changing priorities.
* Comply with all company policies and procedures to ensure the highest standards of health, safety and well-being can be maintained.
* As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
Essential for the role:
Work experience:
* Experience in a brand marketing or agency role, including:
* Experience in delivering successful multi-channel campaigns with a focus on digital content and storytelling.
* Experience in managing external agencies, third-party publishers and talent.
* Experience in working on/with commercial teams e.g. partnerships, sales, broadcast to deliver collaborative campaigns.
* Experience in building rapport with and managing requests from both internal and external stakeholders.
* Line manager experience.
Knowledge and Interests:
* Educated to University degree level or 2 additional years of experience.
* A strong passion and interest in sports marketing.
* Understanding of social media content strategies and working closely with content teams to deliver campaign outputs.
* Fundamental interest in fashion, music, gaming and lifestyle sub-cultures.
* A broad interest in football, across both the men's and women's games.
* A good eye for detail and creatively minded.
Beneficial to have:
Work experience:
* Experience in managing agency partners to deliver in-person events.
* Experience in managing paid media campaigns or overseeing agencies to do so.
* Experience in delivering mass-scale event activations and/or event branding.
* Strong project management skills.
* Good presentation and reporting skills.
Knowledge:
* Frequently attend or watch women's football, or an active member of the women's football community.
* A good understanding of the sports industry.
* Follow a range of sports publishers, fashion houses and music industry leaders.
* Existing contacts within the fashion or music industries.
* Existing relationships with a range of media publishers across sports industry.
* Existing relationships with clubs or football agents/talent agencies.
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world-class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high-performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
* Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and wellbeing.
* Free, nutritious lunches, at Wembley Stadium and St. George's Park.
* Free private medical cover.
* A contributory pension scheme.
* An additional Thank You days leave, volunteering days as well as 25 days annual leave.
* A hybrid working model which offers greater flexibility.
For more information on what it is like to work at The FA, please visit our FA Careers page, https://www.thefa.com/about-football-association/careers
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
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