Content Writer PropTech company Salary : £45,000 Model : Fully remote Salt has partnered with a scale-up software company who are market leaders in the PropTech space. They have been growing and expanding year-on-year through organic growth. Today the company boasts a client base of 400-strong, generating £1.5m ARR This is a brand new role within their growing Marketing team, it is a perfect fit for someone who can hit the ground running and can immediately begin to create, collate and develop compelling content for their target audience. The ideal candidate with be a skilled writer and editor, with a curious and innovative style. They will also be strong on modern content marketing techniques including social media and multi-format content utilisation. Alongside this creative skillset, the ideal candidate will be organised and data-driven, focused on the key metrics that will drive success. (Please note this role is fully remote but you must be based within the UK or Ireland) Responsibilities: • Develop content strategy aligned with short-term and long-term marketing targets • Plan and develop site content, style and layout • Create and publish engaging content • Edit, proofread and improve others posts • Liaise with content writers to ensure brand consistency • Optimize content according to SEO best practices • Analyze website traffic and users engagement metrics • Manage content distribution to online channels and social media platforms • Develop an editorial calendar • Ensure compliance with law (e.g. copyright and data protection) • Stay up-to-date with developments and generate new ideas to draw audience’s attention Requirements and skills: • 4 years' work experience as a Content writer/manager within a B2B Start-up - this is crucial to be considered for this role. • Must have experience of addressing a B2B audience • Must have experience within a SaaS company • Hands on experience with MS Office and WordPress • Basic technical knowledge of HTML and web publishing • Knowledge of SEO and web traffic metrics