CRM Specialist
£30k - £35k
Hybrid working
Cheshire
Forward Role are excited to be partnering with a rapidly growing manufacturer that's at the forefront of innovation, consistently investing in cutting-edge technology and services to deliver new products and solutions to market.
The business offers unparalleled progression opportunities, including the potential to build and lead a CRM team as the company continues to grow.
This newly created role provides the unique chance to work with some of the world's most iconic brands as the company expands internationally.
The CRM Specialist will play a critical role in optimising the Salesforce platform to ensure data integrity and utilise this information to build effective customer campaigns. This role will focus on driving customer engagement, nurturing leads, and supporting customer acquisition efforts through data-driven marketing.
Key Responsibilities:
1. Maintain and optimise Salesforce to ensure accurate data integrity, proper segmentation, and seamless workflow processes.
2. Create, execute, and track targeted email marketing campaigns to drive customer engagement, retention, and acquisition.
3. Analyse CRM data to identify opportunities for personalised marketing strategies and improved lead nurturing.
4. Collaborate with sales and marketing teams to align...