Summary
To support the Sales and Marketing Manager with customer focussed marketing activities that drive the demand for programmes/holidays at Mount Cook through awareness raising and/or perception building to ultimately generate bookings at Mount Cook. The role will also support day to day management of enquiries and bookings.
Wage
£13,312 a year
Training course
Multi-channel marketer (level 3)
Hours
Monday to Friday Shifts to be confirmed
40 hours a week
Possible start date
Wednesday 5 March
Duration
1 year 5 months
Positions available
1
Work
As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.
What you’ll do at work
Support and training will be provided on all duties.
* Work with the Marketing Manager to execute marketing campaigns
* Write blogs and send monthly e-newsletters
* Assist answering queries via email and phone calls from customers
* Create and upload social media content in accordance with social media strategy
* Update and maintain online listings
* Assist generally with sales and bookings
* Administrative tasks and data entry
* General additional ad-hoc clerical and administrative duties
Where you’ll work
Porter Ln, Middleton
Matlock
DE4 4LS
Training
An apprenticeship includes regular training with a college or other training organisation. At least 20% of your working hours will be spent training or studying.
College or training organisation
EMA TRAINING LIMITED
Your training course
Multi-channel marketer (level 3)
Equal to A level
Course contents
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
* Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
* Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
* Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
* Use research/survey software to gather audience insight and/or evaluation to support the project.
* Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
* Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
* Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
* Use software to design and create marketing assets to meet the technical specification.
* Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
* Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
* Use a website content management system to publish text, images, and video/animated content.
* Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
* Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
* Identify and use data and technologies to achieve marketing objectives.
* Monitor and amend campaigns to meet budget requirements including time and monetary costs.
* Review campaigns regularly to ensure effectiveness, to optimise the results.
* Measure and evaluate campaign delivery to identify areas for improvement.
* Use data analysis tools to record, interpret and analyse customer or campaign data.
Your training plan
Multi-Channel Marketer Level 3.
Face to face training sessions will be delivered from the state-of-the-art EMA training hub on Siddals Road, central Derby.
The 3 core knowledge units are as follows:
* Fundamentals of Marketing
* Content Marketing
* Marketing Campaign Fundamentals
In addition to the modules above, you will also study towards the Google Analytics vendor qualification.
Further support will be provided to you through your Digital Coach/Mentor via onsite visits and remote communication.
Requirements
Essential qualifications
GCSE in:
* 5 GCSE's including Maths and English (grade 5)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Creative
* Initiative
Other requirements
A passion for the Mount Cook mission in essential for anyone applying for this role. Mount Cook's mission is to provide access to the outdoors for all, especially those who might not otherwise have the opportunity.