Job Description What Your Impact Will Be: Develop deep expertise of the market place, retail dynamics, consumer and shopper behavior Responsible for pricing (following Regional guidelines) and quotas in conjunction with sales (P&L, margin, forecasting) Select the line by channel/customer and manage product information, validate translations and localization of creative assets Drive consistent flawless execution of brand activation plans by ensuring effective implementation of brand strategies and action plans Coordinate communication plans following brand communication strategies: Act as a contact for the local media agency Responsible for brand activities across traditional medias and for content placement if any Partner with the local Digital Associate Manager to execute consumer engagement digital activities Develop and drive execution of brand retail activation plans (including franchise in collaboration with Consumer Products when appropriate: Merchandising strategies, tentpoles and promotions, POP etc.) Support the developing and implementation of country specific plans if needed Partner closely with Regional Brand Marketing and Communication teams, with local Sales, Consumer Products and local partners to drive sales, revenue and market share Contribute to driving customer engagement through presentations of product lines, brand plans, ad-hoc presentations to local Sales teams and key local customers Monitor business results and measure the effectiveness of plans and initiatives, taking corrective actions if necessary Manage local A&P Budget