Social Media Manager
Job Type: Full Time, Permanent
Location: Chelmsford, Essex
Working Hours: Monday - Friday
Salary: A£30,000 - A£35,000 per annum
Benefits:
1. A£30,000 - A£35,000 Basic salary.
2. Free on-site parking.
3. 28-day annual leave.
4. Walking distance to Chelmsford town centre and travel services.
Company Overview:
International Property Media is a globally active organisation established since 1989, operating across the following fields: The International Property Awards, International Events and Luxury Magazine Publishing. The Property Awards is the world's largest and most prestigious programme recognising excellence in the property industry with huge brand awareness and customer satisfaction worldwide. Our sales and business activities stretch across the world, including highly esteemed events in Bangkok, Kuala Lumpur, Toronto, Dubai, Shanghai, and London.
At International Property Media, we continuously strive towards creating an exciting, innovative, collaborative and welcoming culture where everyone's input is valued. We believe that an open and diverse culture is the key to continuous improvement and personal development, providing everyone with the tools to reach their full potential. We are now looking for proactive individuals who can embrace our work culture and core values while helping our company achieve its long-term goals.
Role Responsibilities:
1. Oversee day-to-day management of social media campaigns and ensure brand consistency.
2. Create captivating content on behalf of the organisation's social media sites, including blogs, articles, posts, and multimedia content.
3. Facilitate scaling brand and company awareness through various social media channels.
4. Develop and implement social media strategies and tactics to increase customer engagement and convert it into sales.
5. Manage budgets for paid social media campaigns and ensure cost-effectiveness.
6. Develop and implement paid social media strategies to meet short and long-term targets.
7. Manage end-to-end delivery of paid social campaigns, from planning to optimization.
8. Create actionable plans to grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn.
9. Collect consumer data and analyze social media interactions and visits to create comprehensive reports and improve future marketing strategies and campaigns.
10. Monitor and report progress on all platforms using analytical tools such as Google Analytics and others.
11. Increase traffic to the website and subscriptions to magazines.
Requirements:
1. Excellent communication and presentation skills.
2. IT proficiency.
3. Multitasking and the ability to prioritize.
4. Strong organizational skills.
5. Able to work independently and as part of a team.
6. Strong networking skills.
7. Experience in developing effective marketing campaigns.
8. Strong creative skills.
9. Excellent written English skills.
10. Experience using Microsoft Office applications (e.g., Word, PowerPoint, Excel, and Photoshop).
11. Able to convert inquiries into sales.
12. Able to identify and delegate tasks.
13. Proactive and innovative.
14. Flexibility.
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