Big ideas. Lifelong connections. One objective.
Senior Social Media Executive (Paid Media)
£35,000 - £40000 plus benefits
Reports to: Paid Social Media Manager
Directorate: Marketing, Fundraising & Engagement
Contract: 12 month fixed-term contract
Hours: Full time 35 hours per week - we are open to discuss flexible working such as compressed hours
Location: Stratford, London Office-based with high flexibility (1-2 days per week in the office)
Closing date: 08 December 2024 23:55.
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
Recruitment process: Competency based Interview via Teams.
Interview date: Wednesday 17 December 2024.
At Cancer Research UK, we exist to beat cancer.
Cancer Research UK are looking for an experienced Social Media Senior Executive to join our in house social media team. In this pivotal role, you will support the social and marketing teams in delivering exceptional paid social media campaigns, both in-house and in collaboration with external agencies.
Social media is a key growth area for CRUK so you'll be joining at a time when your skills and experience can have a real impact. In this role you'll be instrumental in handling campaign briefs, optimising and reporting on campaign performance and helping to shape best practice and ways of working within the team.
In return you'll be joining an award-winning team that deliver campaigns bringing in circa 600K for the charity as well as supporting on health campaigns which spread awareness of cancer.
You could currently be a social media executive looking to use your skills within the charity sector OR a Marketing Executive who wants to focus purely on social channels. Whatever your background, as long as you can demonstrate experience working in Paid Social and have Meta and LinkedIn experience, we would love to hear from you.
What will I be doing?
* Responsibility for the planning, set-up, delivery and analysis of Paid Social campaigns in-house and with external agencies.
* Providing regular stakeholder reports that analyse the success of paid social media activity helping to achieve key performance indicators.
* Supporting the continuous testing and analysis of campaigns, spotting opportunities to optimise ongoing activity and making recommendations to improve the effectiveness of future campaigns.
* Liasing with key partners and creative agencies for the production of social media assets in line with best practice.
* Monitoring and developing effective benchmarking to measure the impact of social media campaigns.
* Responsibility for the in-house testing roadmap and learnings log.
* Support with continuously improving social media processes and campaign delivery documentation.
* Creating high quality social media content (copy, imagery and video) that will appeal to our audiences
What are you looking for?
* Experience of working in Paid Social. Meta and LinkedIn experience essential; TikTok, Pinterest and Snapchat desired but not essential.
* Experience of interpreting Paid Social campaign briefs, setting up ad campaigns and the ability to suggest or implement optimisations.
* Knowledge of how campaign tracking works, including implementation of UTMs, marketing tags and custom conversions.
* Excellent communication and relationship building skills, with the ability to work with a large number of stakeholders.
* Excellent time management and organisational skills, with the ability to juggle multiple projects simultaneously, meet deadlines and adopt a positive, can do attitude.
* Passion for social media and interest in keeping on top of social media trends and innovation.
* Willingness to take the initiative when working on projects and proactively collaborate with line manager to seek support where needed.
Our organisation values are designed to guide all that we do.
Bold: Act with ambition, courage and determination
Credible: Act with rigour and professionalism
Human: Act to have a positive impact on people
Together: Act inclusively and collaboratively
We're looking for people who can believe in and embody these organisation values and can use them to drive forward progress against our mission to beat cancer.
If you're interested in applying and excited about working with us but are unsure if you have the right skills and experience we'd still love to hear from you.
What will I gain?
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity and inclusion. CVs are required for all applications; but we won't be able to view them until we invite you for an interview. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.