Senior Social Media and Marketing Coordinator - Original Penguin
An American Sports Heritage brand founded in 1955.
Original Penguin offers a full range of men’s and children’s clothing, accessories and fragrances. The brand is known for its unique, humorous and detail-oriented clothing, including the iconic Earl polo.
Areas of Responsibility:
Marketing
* Coordinate and execute brand marketing projects within agreed timescales to raise the profile of the Original Penguin brand.
* Assist Head of Marketing on implementing the Global campaign initiatives set by the US to a local level in the EMEA Market.
* Organise and execute photo shoots (Seasonal Look books and Flatlay shoots).
* Manage trade show activity – stand builds, marketing materials, samples etc.
* Manage day-to-day communication across the business, including distribution of PR reports and formatting monthly reports.
* Assist Head of Marketing in communicating with European sales agents.
* Manage retail and wholesale marketing supports including all point of sale, windows, digital marketing and events.
* Be the key point of contact in sharing brand news, assets and messaging with internal teams.
PR
* Manage the development of the product placement strategy.
* Day-to-day liaisons with agencies (Creative, PR/Social).
* Manage requests and placement opportunities with celebrities and brand ambassadors.
* Compile monthly press reports.
Social Media
* Develop the social media strategy in line with US directives.
* Build the monthly calendar of social media posts ensuring all content is on brand.
* Liaise with the Global social team on shared messaging and campaigns.
* Compile a monthly social media report.
* Work with ecomm and retail teams to support sales and awareness.
Graphic Design
* Liaise with graphic design agency to develop and print marketing materials.
* Develop in-house design/artwork for various media and events.
* Be a brand guardian, ensuring all creative is developed on brand.
* Create presentations to support the sales and marketing teams.
* Resize and format imagery for POS strategy.
Administration
* Compile monthly press, social, product placement and marketing reports.
* Liaise with the finance team to set up new suppliers.
* Manage all shoot agreements with legal.
* Coordinate European sales conference twice a year.
* Organise key internal and external meetings and conference calls.
Skills and Experience Desired:
* Proven experience in a similar marketing role, preferably within the fashion sector.
* Keen interest in fashion and media.
* Ability to manage and post across all social media channels.
* Excellent knowledge of Word, Excel and PowerPoint.
* Proficiency in Canva, Photoshop, Illustrator, and InDesign.
* Creative flair and ability to evaluate design work.
* European retail and wholesale experience is advantageous.
Company benefits include pension, life assurance, 24 days holiday plus bank holidays, and hybrid working with one day working at home per week.
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