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Responsibilities:
* Develop and implement e-commerce strategies to drive sales, increase customer acquisition, and improve conversion rates.
* Monitor website and app performance, identify areas for improvement, and work to implement solutions to enhance user experience and drive conversions.
* Manage all aspects of the e-commerce website, including product listings, pricing, promotions, and content updates.
* Assist in the management and publishing of website content, including product listings, images, and promotional materials.
* Monitor key performance indicators (KPIs) such as traffic, conversion rate, average order value, and customer retention, and take actions to optimize performance.
* Analyse sales data and customer behaviour to identify trends, opportunities, and areas for improvement, generating and contribute to regular reporting and trade meetings.
* Collaborate with cross-functional teams, including marketing, merchandising, and IT to execute campaigns and initiatives that drive traffic and sales, while driving site and app enhancements and new features.
* Conduct market research and competitor analysis to stay informed about industry trends and best practices, ensuring we are following best practices.
* Manage relationships with third-party vendors, agencies, and partners to ensure the smooth operation of the e-commerce business.
* Stay up-to-date on e-commerce technologies, platforms, and tools, and make recommendations for enhancements and improvements.
* Provide regular reporting and insights to senior leaders on e-commerce performance, opportunities, and challenges.
What you’ll be able to demonstrate:
Skills and Experience:
* Proven experience in e-commerce management, preferably in a retail or consumer goods industry.
* Strong understanding and experience with website management, content management systems (CMS), and e-commerce platforms (e.g., Shopify, Magento, WooCommerce).
* Proficiency in digital marketing channels, including SEO, SEM, email marketing, and social media.
* Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. Utilise analytics tools to track and analyse traffic, user behaviour, and performance metrics.
* Demonstrable experience of leading and developing a team.
What we can offer you:
* 31 days holiday (including bank holidays and your birthday)
* Company pension scheme
Our core values underpin everything we do as a business. We always put our customers first, are passionate and dedicated and strive for excellence. To achieve this, we are positive and collaborative and keep it simple.
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