Director of Brand, Engagement & Membership
Location: East Midlands
Organisation: British Triathlon Federation
British Triathlon is a Federation, whose members are the Home Nation's Associations of Triathlon England, Triathlon Scotland and Welsh Triathlon.
British Triathlon is responsible for matters such as the Great Britain Elite, Paratriathlon and Age-Group Teams, British and International events, Anti-Doping and International Representation. British Triathlon also manages a number of services that are shared with the three Home Nations.
About The Role
As Director of Brand, Engagement & Membership you will be a key member of the executive leadership team, responsible for shaping and executing a strategy that strengthens British Triathlon's brand, deepens engagement with our community, and drives membership growth. You will lead a multidisciplinary team to enhance brand visibility, create compelling engagement strategies, and develop membership propositions that appeal to both existing and new audiences.
In this pivotal role you will:
* Develop a forward-thinking strategy that enhances the British Triathlon brand, strengthens community engagement, and drives sustainable membership growth.
* Position British Triathlon as a leading sports organisation through impactful storytelling, digital presence, and partnerships.
* Oversee the development of marketing campaigns that promote triathlon as an inclusive and compelling sport for all levels.
* Develop and execute strategies to build and nurture engaged communities within the sport, from grassroots participants to elite athletes.
* Design, implement and develop initiatives to attract, retain and enhance the value proposition for British Triathlon members.
* Lead and develop a high-performing team across brand, engagement, social impact and membership functions.
* Act as a key ambassador for British Triathlon, representing the organisation at industry events and in media organisations.
We're searching for someone with significant proven leadership experience in a strategic brand, marketing, engagement, or membership role, ideally within a similar industry. To be successful, you'll need to demonstrate a strong ability to drive community growth and engagement in a customer-centric environment, as well as developing and executing membership growth strategies. You'll be tech-savvy and commercially minded, with a genuine desire for developing talent and inspiring your team. A passion for sport and an understanding of the unique dynamics of the triathlon community are essential for this position.
Further Information
British Triathlon offers a competitive benefits package that includes:
* 25 days annual leave, increasing with length of service, enhanced with a flexible holiday buying scheme.
* A commitment to your development, with regular time ring-fenced for personal and collaborative learning and development.
* The day off on your birthday to celebrate however you wish.
* 2 days paid volunteer leave, Enhanced Maternity, Paternity, and Adoption Pay.
* Free and accessible parking outside the Loughborough head office and secure covered bike storage.
* Pension scheme, life assurance scheme, and private medical insurance to care for you and your loved ones.
* Support for a healthy lifestyle, including discounted gym membership at Loughborough University campus and a cycle to work scheme.
How to apply: If you're inspired and excited about working at British Triathlon, we'd love to hear from you. Please have a good read through of the full Job Description, then send an email to careers@britishtriathlon.org with your CV and a covering letter (or another format if you prefer) explaining why you feel you are suitable for the role.
Closing Date: This role will close on 12th March. However, we encourage an early response as the role may close once sufficient suitable applications have been received. To enable us to focus our time on suitable candidates, we consider, but are unable to reply to all applications. If you have not heard from us by 10th April, please assume your application has not been successful.
Interview Date: We'd love to meet you on 14th or 15th April. For informal enquiries about the role please contact careers@britishtriathlon.org.
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