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Chief People Officer | Leadership | Transformation and Change | High-growth Tech Companies | DEI | Talent Acquisition | Commercial, Data-led Thinking…
Company Description
Digital Barriers is a video technology provider specializing in AI-based video codec and secure edge platform solutions. They serve markets such as city law enforcement, public safety, industry, transportation, defence, events, retail, healthcare, and hospitality. With a track record of working with governments, military, and various sectors, Digital Barriers offers cutting-edge video technology for real-time decision-making.
Now, let’s talk about the role.
We’re looking for a Marketing Manager to join our team and take the lead on driving visibility, storytelling, and growth across our key markets.
You’ll report directly to the COO and be a central player in shaping and delivering our marketing strategy—from top-level brand direction down to rolling out impactful campaigns.
This is a brilliant opportunity for someone who’s creative, strategic, and just as happy executing as they are planning. If you like variety, autonomy, and making things happen—you’ll love this.
Important: You must be able to work from our Glasgow office at least 3 days a week.
Please include your salary expectations when applying.
Why Digital Barriers?
* You’ll work on meaningful tech that’s making a real-world difference
* We’re growing fast—and you’ll grow with us
* You’ll join a smart, ambitious, collaborative team
* You’ll have ownership, impact, and visibility
Here's what you'll be doing:
Campaign & Content Marketing
* Plan, deliver, and manage integrated marketing campaigns across digital, print, and social channels.
* Oversee the creation of consistent, brand-aligned content including web pages, brochures, advertising assets, and customer collateral.
* Own and manage the company website, ensuring content is regularly updated, engaging, and aligned to SEO and UX best practices.
* Develop product marketing content, including datasheets, value propositions, technical documentation, and explainer assets.
Product Marketing
* Work closely with Product and Sales teams to develop go-to-market strategies, customer messaging, and launch plans for new products and features.
* Translate technical capabilities into clear, benefit-led messaging tailored to our target audiences.
* Produce product-focused video-on-demand (VOD) content, working with internal and external teams to bring demos to life.
* Support internal education around product positioning and competitive differentiation.
Digital & Social Media Management
* Manage our corporate presence on LinkedIn, X (formerly Twitter), and Facebook, ensuring consistent tone of voice and visual identity.
* Track engagement and performance, making data-driven optimisations based on platform trends and audience insights.
Email Marketing & CRM
* Maintain and grow segmented email lists, delivering targeted and automated email campaigns that drive engagement and retention.
* Support campaign analysis, testing, and reporting to optimise future initiatives.
Events & Promotions
* Plan and coordinate industry events, webinars, customer briefings, and trade shows.
* Collaborate with internal stakeholders to define event objectives and deliver impactful experiences.
* Support seasonal and tactical promotional campaigns aligned to commercial objectives.
* Launch and manage a Customer Council forum, creating a platform for deeper engagement, feedback, and advocacy among key clients.
* Partner with customer-facing teams to ensure marketing initiatives reflect real customer needs and insights.
Marketing Operations & Reporting
* Manage marketing projects from concept through to delivery, ensuring timelines and budgets are met.
* Collaborate with and manage external agencies (creative, PR, media buying, digital) to deliver high-quality outcomes.
* Monitor campaign and channel performance, producing monthly reports with insights and recommendations for senior stakeholders.
Qualifications & Skills
* Bachelor's degree in Marketing, Communications, Business, or a related field.
* 3+ years' experience in a B2B marketing role, ideally in a technology or SaaS environment.
* Strong copywriting and content creation abilities.
* Skilled in using digital tools (HubSpot, WordPress, Google Analytics, CMS platforms).
* Experience managing social media platforms and engaging online communities.
* Excellent communication and stakeholder management skills.
* Highly organised, deadline-driven, and detail-oriented.
* Ability to manage agency relationships and coordinate multiple workstreams.
* Video production or webinar experience is desirable.
* A collaborative mindset and a willingness to contribute across a growing business.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries
* Software Development
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