Digital Merchandiser
Contract (Potentially leading to perm)
Outside IR35
£180.00 - 200.00 per/day
3 months
Fully Remote
ASAP Start (Open to up to 4 week's notice)
Job Purpose
Reporting into the Digital Merchandising Manager, this Digital Merchandiser role will be responsible for the merchandising, promotional set up, and ongoing maintenance of specialist retail categories across the website, ensuring they are live with the correct images, content, copy, and accurate attribution.
The role will support in range set up and end-to-end journey optimisations, promotions whilst working hand in hand with category and marketing teams to drive optimal conversion, sales, and enhance the customer journey. This role will oversee product availability, attachment, optimal diary availability, and supporting help & advice, all contributing to a great customer experience.
Key Responsibilities
* Be a point of digital expertise in the selling of retail specialist categories to grow orders on the website and drive market share.
* Collaborate with Customer, Marketing, Optimisation, and CRO teams to ensure retail products are set up with the correct attribution, images, and copy, merchandised with excellence to drive optimal results.
* Work closely with specialist buyers, attending regular meetings to discuss sales, targets, and strategy, while maintaining range governance and stock online.
* Collaborate with product and supporting teams to optimise and drive the agenda for parts support database, ensuring optimum slot availability for garages and stores.
* Support Dev release development and implementation, providing the product team with new ideas, focusing on the customer journey and user experience.
* Work with the wider Ecommerce, Digital, Customer, and Marketing teams to ensure all online product updates are delivered on time, with the right supporting content, in the right place.
* Focus on the customer journey and user experience, suggesting potential improvements through analysis and data insight.
* Organise and implement all major and minor sales and promotional events, re-merchandising the site as required.
* Implement changes from the Digital Service strategy based on customer and competitive insights, brand strategy, and eCommerce goals.
* Analyse commercial and web metrics to make recommendations about how to increase performance, improving items per basket/attachment and driving up conversion.
* Work closely with the Customer Contact [CS] team to understand customer feedback, address issues, and implement changes where appropriate.
Work closely with the Data analysis, CRO, and Optimisation teams to:
* Analyse overall Service KPI performance and optimisation opportunities.
* Influence key stakeholders through timely, compelling insights and effective presentation of results.
* Produce and circulate weekly and periodic Services performance reports, highlighting both success and opportunity.
* Support the wider digital merchandising team with training needs, toolkits, and best practice standards/guidelines, leaning into supporting wider digital merchandising needs at peak times.
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