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About The Role
It's an exciting time in Loyalty at Morrisons, we're looking for a Marketing Manager to join our expanding team. You will spend your time working with our key strategic brands and partners to deliver relevant targeted offers and communications for our customers whilst simultaneously meeting the objectives of our brand partners. You will work closely with our brand partners to secure additional investment that translates to value for our Loyalty customers.
This role involves directly engaging with our commercial teams and with key strategic brands to build strong, enduring partnerships that align with Morrisons overall targeted marketing strategy while enhancing the customer experience for our Loyalty customers.
We want this person to be able to own and improve our partner/brand targeted offer and communications strategy whilst securing brand investment, building relationships, and continuing to evolve and improve our More Card offering for our customers.
This role is highly commercial, so strong analytical and numerical skills are key to success, as is thinking creatively with an entrepreneurial attitude to try new things and make change happen. Great communication skills, the ability to work with stakeholders (internal & external), and manage sales targets are essential.
This position follows a hybrid model with a 4.5 day working week.
Applicants should live within a reasonable commuting distance of our office.
Your Responsibilities
* Development of the targeted brand offer value strategy to ensure relevant and timely offers for our customers; translating this into an activity plan for execution.
* End-to-end responsibility for targeted brand activations including planning, implementation and continuous optimisation based on business objectives in an effort to drive both effectiveness and efficiency.
* Lead strategic brief responses which identify key insights, audience strategy, role for channels and measurement approach.
* Work with our evolving data & decision engine capability to help shape intelligent offers for our customers.
* Collaborate with internal stakeholders such as the Morrisons Retail Media team, trade and commercial teams, plus insights and data teams.
* Lead in the creation of post-campaign analysis. Help narrate the story of the campaign from strategic recommendation to final performance and future recommendations for our brand partners.
* Follow best practice to ensure all communications and activities are compliant with customer data regulations.
* Manage Air Traffic Control to ensure relevant, compliant and optimised offerings for our customers.
About You
For this role, we're looking for someone who is:
* Customer focused with a great understanding of retail loyalty programmes.
* Analytical and numerical skills with commercial thinking.
* Strong organisational skills with an ability to prioritise a demanding workload.
* Effective stakeholder management, with the ability to work with other teams effectively.
* Strong work ethic with high levels of drive and personal resilience.
* Strong listening skills with a positive, 'Can Do' attitude.
* Organised and able to manage numerous projects simultaneously.
* Creative thinker.
* Understanding of GDPR principles.
About The Team
Marketing is a fast-paced, high energy function that drives sales by putting the customer at the heart of everything we do. The marketing team are our brand champions, making sure we give customers what they want, at prices they like, and delivering an experience that's always unmistakably Morrisons.
About The Company
Our modern Head Office on the edge of Bradford is home to our different support teams from tech, marketing and finance to HR, trading and supply chain. Here, you'll find comfy breakout areas, a coffee shop, newsagents and subsidised restaurant all within commuting distance of Leeds, Manchester and the Yorkshire Dales.
Some of the benefits you can expect include:
* 15% colleague discount in our stores and online, plus an additional 10% card for a friend or family members (subject to fair usage).
* Generous holiday entitlement.
* 4.5 day working week with flexible working hours.
* Company pension contributions.
* Perks with over 850 retailers.
* Free parking onsite.
* A range of family-friendly policies including 26 weeks maternity and adoption leave along with neonatal and fertility leave.
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