JOB DESCRIPTION ROLE: Marketing Manager
RESPONSIBLE TO: Business Development & Marketing Director
SALARY: Subject to experience/ Competitive salary
HOURS: 40 hours per week - Monday to Friday 9.00am to 5.30pm
LOCATION: Cheadle, Greater Manchester – Site based and office working
About Us: bMindful Psychology is a dedicated clinical practice supporting the mental health and wellbeing of children and young people across the UK. Our mission is to provide compassionate trauma-informed care to those who need it most. As we expand our services, we are looking for a dynamic and innovative Marketing Manager to drive our growth and reach, while helping us deliver on our vision of making mental health support accessible to all children and young people.
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Job Summary: The Marketing Manager will play a key role in expanding bMindful Psychology’s services and presence in the UK. Working closely with the Business Director and Sales Executive, you will be responsible for devising and implementing marketing strategies that drive growth, enhance our brand, and increase engagement with families, schools, local authorities and social care organisations. This is an exciting opportunity to shape the future of a rapidly growing company with a meaningful mission.
Key Responsibilities:
1. Marketing Strategy and Execution:
* Support and develop a marketing strategy to expand services, reach new clients, and build partnerships with schools, social care organisations, and local authorities.
* Create and execute comprehensive marketing plans to increase brand awareness and attract new clients.
* Oversee the creation of marketing materials, ensuring they are inclusive, professional, and aligned with our mission.
* Conduct market analysis to understand trends in child and adolescent mental health, ensuring bMindful remains competitive and relevant.
* Manage our online presence, supporting website content, social media platforms, and email newsletters.
* Develop, maintain, analyse and monitor key performance indicators and responses to marketing initiatives. Identify positive return on investment to influence future strategy and activities.
1. Brand and Stakeholder Engagement:
* Build and maintain strong relationships with key stakeholders, including schools, social care organisations, and partners.
* Represent bMindful Psychology at events, conferences, and other public forums to promote our services.
* Ensure the bMindful brand reflects our commitment to diversity, equity, and accessibility.
2. Team Collaboration and Leadership:
* Work closely with clinical teams to align business goals with service delivery.
* Provide leadership and guidance to junior marketing team members or external contractors.
* Collaborate with senior leadership on financial planning, service development, and growth strategies. This is not an exhaustive list and you may be asked to undertake other duties as may be reasonably required of you during your employment.
Qualifications:
1. Education and Experience:
* Bachelor’s degree in Marketing, or a related field
* 2-5 years of experience in marketing, ideally in healthcare, or similar sector
* Proven success in driving organisational growth and managing multi-channel marketing strategies.
3. Skills and Attributes:
* Strong strategic thinking and business acumen.
* Excellent written and verbal communication skills, with the ability to connect with diverse audiences.
* Proficiency in digital marketing tools and analytics platforms
* Knowledge of the child and adolescent mental health sector is a strong advantage.
* Innovative mindset with the ability to develop creative solutions to challenges.
What We Offer:
* Competitive salary, dependent on experience.
* Healthcare benefits / Pension Scheme
* Opportunity to make a meaningful impact in the mental health sector.
* Professional development opportunities.
* Collaborative and supportive work environment.
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How to Apply: Please send your CV and a cover letter explaining how your skills and experience align with this role to hello@bmindfulpsychology.co.uk
Job Type: Full-time
Pay: £30,000.00-£40,000.00 per year
Benefits:
* Additional leave
* Free parking
* Health & wellbeing programme
* On-site parking
* Sick pay
Schedule:
* Monday to Friday
* No weekends
Education:
* Bachelor's (preferred)
Experience:
* Digital marketing: 3 years (required)
Work Location: In person
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