Job Description
Ecommerce Marketing Executive
Have you got a proven track record of managing branded websites?
Are you experienced in execution of acquisition plans?
Do you possess superior analytical and reporting skills?
Macgregor Black are partnering with a Global Market Leading Consumer Electronics Distributer and brand, on the search for a Ecommerce Marketing Executive. This is a permanent role based in Stoke.
As Ecommerce Marketing Executive You will be responsible for managing and developing a portfolio of branded websites. This role will focus on the likes of PPC, SEO, general web management and good experience of analytics.
Key Responsibilities
* Implement on-page and off-page SEO strategies to improve organic search rankings.
* Ensure the website is user-friendly, with intuitive navigation and a clean, responsive design.
* Conduct regular usability testing and gather user feedback to make data-driven improvements to the website.
* Oversee the execution of the monthly acquisition plans including PPC, affiliate and e-mail marketing activities for the branded websites.
* Content management of new product launches is to the required level
* Work alongside the Head of Direct E-Commerce to develop monthly sales and content activity plans for a portfolio of branded websites.
* Manage the execution of the monthly plans including all product promotional activity and content activity for the branded websites.
* Work alongside in-house teams and roaster digital agencies to develop monthly acquisition plans for the portfolio of branded websites.
What are we looking for?
* Track record of running transactional websites via the likes of Shopify, Woo Commerce and ShopBlocks.
* Consumer goods experience preferred but not essential.
* Exposure to PPC, Social and Affiliate Marketing is preferred.
* GA experience and other analytical packages
* Content creation with the likes of Canva and Adobe
* Confident under pressure of budget management and achieving sales targets
Competitive salary + benefits.
Please contact Lewis Millican for further information.