We are looking for a Social & Influencer Manager to join us here at Cheil UK on a secondment contract (6 -months) with Samsung.
The role would be based at the Samsung EU HQ offices in Chertsey.
Why join our team?
Samsung is full of endless opportunities. We provide the opportunity to be a part of innovation that makes a real difference in the lives of people worldwide. We are looking for exceptional people to join our journey. Throughout our history we have taken on big challenges and we strive to be the very best at what we do. This spirit is the driving strength that has made us a global leader. This sustains our ambition to develop technologies that push the boundaries of what is possible.
Come and join us as we take on the next big challenges of the future.
You are joining a new CE Brand and Go to market team for Consumer Electronics portfolio, focusing on TV, Sound and Home Appliances category. We are looking for a new member of the team to play a key role in driving and rolling out social and influencer strategy.
Your key responsibilities:
* Social and influencer strategy for key Pan-European projects
* Drive social activation for key product launches and sustain campaigns in Europe by liaising with project lead and European subsidiaries. This includes devising social strategy, content planning and production, toolkit creation, implementation through laison with subs, posting status monitoring and performance reporting.
* Drive influencer strategy to support social activations, working with Influencer manager. This includes liaising with subsidiaries, writing agency brief, influencer briefs, leading the creative and product experience, managing the delivery of influencer deliverables and approvals, establishing monitoring and performance reporting.
* Support premium pan-EU influencer events for key projects. This includes planning the programme, liaising with subsidiaries, writing the agency and influencer brief, leading the creative and desirable product experience, managing the delivery of the event and approvals.
* Alignment and relationship management with Headquarters and 16 subs on social and influencer activations
* Manage different stakeholders in HQ, Europe office and subs to align strategy and activation plan.
* If needed, work with HQ and subsidiaries to tailor and amend HQ assets to European markets’ needs – and managing asset deliveries if amended assets are produced by Europe
* This role doesn’t include direct managing of social accounts but your role is to influence subsidiaries local social plan to make sure all campaign assets are posted across all channels.
* The framework for data-driven social management and reporting tools
* Set KPIs per social and influencer campaign, ensure alignment with subsidiaries
* Lead subsidiaries on social performance reporting requirements per project
* Accountable for the reporting for all social & influencer campaigns and influencer events, both in-depth and executive summary on the live day.
* Social team operations and innovations
* Leading the regular calls with subs’ social & influencer team
* Stakeholder management within European marketing, Product & Sales and counterparts in South Korea HQ.
* Build strong relationships with markets, which will foster in-depth knowledge of markets’ plans and local activations. Ensure all local market activities follow standard approval procedure and brand guidelines.
* Propose new ideas to make Samsung best in class for social/influencer activations.
What we need for this role:
To be successful, you will possess the following skills and attributes:
* 4+ years of proven experience in social and influencer marketing. Strong campaign management experience is essential.
* Excellent knowledge of all social platforms and how to optimise content for different social platforms. You must have a deep understanding of what makes social and influencer campaign stand out, engaging and drive performance.
* Strong sense of ownership on the projects you manage. Driven and determined to get things done.
* Strong hands-on experience on influencer contracting, briefing, content creation and reporting.
* Excellent balance between creative and analytical skills
* Aiming for Results – being committed to driving things forward and achieving clear outcomes, even when dealing with various stakeholders with diverging agendas. You will need to be an efficient project manager, identifying potential roadblocks and proactively findings solutions and opportunities to deliver timely launch campaigns in Europe.
* Navigating Organisations – being a skillful negotiator, with a track record of influencing stakeholders from various teams and different leadership levels. You will need to be a people-person, building bridges and consensus and creating solid relationships both at European and HQ levels. The ability to lead and empower several teams in multiple locations towards shifting goals is crucial.
* Creative & Business Intelligence – commercially astute and with a good grasp of business goals, being able to formulate and identify creative strategies to meet those goals. You will need to have previous experience in managing integrated marketing plans and campaigns and creative agency management experience.
* Formulating succinct requests - being able to summarise complex information in a catchy and efficient way, to drive desired actions. You will need to use your influence to get information from various stakeholders and
* Strong problem solving and diplomatic skills to work with many stakeholders, both internal and external
* Is a natural networker who can inspire others and able to build strong relationships and to align diverse viewpoints with people with diverse background.
* A positive and can-do attitude.
* Experience working across multiple markets is preferred.
* Ability to perform under ambiguity and complexity in a face-paced environment.
* Excellent PowerPoint and presentation skills
What does success look like?
* Use consumer focused and social platform insights to define a social and influencer strategy for designated product and sustain campaigns across Europe and ensure globally-developed campaigns and social strategies answer to European needs.
* Working with the Go-to-market, Campaign team, European marketing functions, and influence social and influencer teams in headquarters to develop campaigns that are optimised for Europe and maximum performance.
* Plan and deliver successful campaigns to meet the sales and brand target.
* Monitor campaign implementation and results together with the CMI and new Social analytics team, delivering insightful campaign reports and best practice cases
* In turn, you will collaborate with social & influencer teams in local subsidiaries, campaigns can be implemented effectively across Europe.
* Make Europe stand out to be a light house for social & influencer within Samsung.