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Client:
Corecruitment
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Other
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Yes
Job Reference:
7ec2aeb92af6
Job Views:
3
Posted:
13.04.2025
Expiry Date:
28.05.2025
Job Description:
This company is an exciting and well-known Premium Soft Drink & Juice business excelling in growth across both the On Trade and Off Trade in the United Kingdom. Their product, offering, and service is exceptional and their growth trajectory is like no other.
This is a unique opportunity to join this brand at a pivotal point in its growth journey. They are now seeking a commercially brilliant and entrepreneurial Commercial Director to lead the UK commercial strategy across On Trade, Out of Home, and Off Trade channels – while also launching their international presence across key global markets.
This role will require extensive travel with a London-based office. Previous experience at a senior level is essential within the Drinks FMCG sector.
Company Benefits
* Be part of a fast-growing, purpose-led challenger brand shaking up the premium soft drinks space
* A competitive package including Bonus, Car Allowance, and Shares & Equity options.
* Enjoy autonomy, influence, and ownership in a high-impact role
* Join a collaborative, ambitious, and values-driven culture
Commercial Director Key Responsibilities:
* Define and deliver the commercial strategy across the UK On Trade (hospitality, premium bars and restaurants), Off Trade (retail and grocery), and Out of Home channels
* Set clear KPIs, objectives, and growth strategies aligned with business goals
* Build robust commercial plans to strengthen market share, revenue growth, and brand awareness
* Lead, coach, and grow a high-performing commercial team, fostering a strong performance and values-led culture. Design the structure of the commercial team to scale with business growth, including recruitment of new talent
* Work cross-functionally with Marketing, Operations, and Finance to ensure alignment and commercial excellence
* Own and lead top-to-top relationships with national accounts, wholesalers, buying groups, and key customers. Identify and develop new channel opportunities to diversify revenue streams
* Ensure excellence in customer engagement, contract negotiation, promotional execution, and account planning
* Lead the development and execution of the international go-to-market strategy
* Open new distribution markets abroad through strategic partnerships, importers, and direct-to-retail routes
* Build long-term relationships with international distributors and retail partners
* Full responsibility for commercial forecasting, budgeting, pricing strategy, and promotional ROI. Track and analyse performance to drive data-led decisions and optimise margin performance
* Provide regular reporting and commercial insight to the executive leadership team
The Ideal Commercial Director candidate:
* 10+ years’ experience in Commercial/Sales leadership roles within Drinks FMCG
* Strong understanding of soft drinks, juices, or premium beverage categories
* Proven track record of scaling SME/challenger brands in competitive markets
* Extensive experience across On Trade, Off Trade, and Out of Home channels
* Success in launching brands into international markets – ideally in Europe, the Middle East, or Asia
* Excellent leadership and team development capabilities
* Strategic thinker with a strong commercial instinct and hands-on execution ability
* Confident communicator and credible at senior level with customers and stakeholders
* Experience managing P&L, forecasting, trade terms, and complex negotiations
If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment.
COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors. We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America, and South East Asia.
To view other great opportunities please check out our website corecruitment or call us for a confidential chat about upcoming opportunities. Likewise, if you are looking to recruit then we would love to hear from you.
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