What's the opportunity? 🚀
Our client, a leading mobile-first, consumer-focused marketplace, is seeking a Product Manager, who’ll be responsible for shaping and executing the strategy for monetising their offerings.
What will you be doing? 💡
* Develop and implement strategies to boost revenue through digital product offerings, enhanced features, flexible pricing tiers, and recurring billing models.
* Collaborate with the marketing team to design and launch targeted campaigns, promotions, and offers that encourage both new and returning users to engage.
* Lead the development and refinement of subscription packages (such as freemium, tiered pricing, and time-limited offers) aimed at improving conversion rates, user retention, and long-term customer value.
* Partner with product and design teams to determine the optimal packaging of features, balancing monetisation opportunities with an exceptional user experience.
* Oversee the development and innovation of in-app purchases, ensuring these features are strategically designed to enhance engagement and revenue while supporting the overall user journey.
* Plan and execute pricing experiments and A/B testing to evaluate customer price sensitivity, optimal pricing structures, and feature uptake. Utilise data-driven insights to refine strategies.
* Analyse customer data to identify distinct user segments and tailor pricing, offers, and promotions to maximise conversion rates and customer lifetime value.
* Track industry trends, competitor pricing strategies, and emerging business models in partnership with the user research team. Use these insights to continuously evolve pricing and feature offerings.
* Take ownership of key business metrics related to pricing strategies, subscriptions, and overall monetisation, including revenue growth, customer retention, and profitability indicators.
What experience do you need? 📊
* Over 5 years of product management experience, in a monetisation-focused role within a consumer focused (ideally mobile first company)
* Deep knowledge of pricing strategies, subscription models, consumables, in-app purchases, and feature packaging, with experience in using data-driven strategies to optimise monetisation.
* Proven experience in mobile app monetisation, including expertise in subscription billing platforms and a solid understanding of app store ecosystems and their revenue models
* Data analysis skills with a solid grasp of KPIs such as ARPU, LTV, churn, and conversion rates. Experienced in A/B testing and adept at leveraging analytics tools
If you'd be interested in learning more then please click "apply" or reach out directly to hello@recruited.tech 💻