* Role - Marketing Manager (B2B)
* Type - Permanent
* Location - Hybrid - Lancaster / Remote
* Salary - £65-75k base salary
The ideal candidate will be responsible for creating and executing lead generation campaigns within a B2B area.
Develop and execute multi-channel demand generation campaigns, including:
* Digital marketing (SEO, SEM, social media, email marketing)
* Content marketing (blogging, whitepapers, case studies)
* Event marketing (conferences, webinars, trade shows)
* Public Relations (creating stories that capture positive attention)
* Product Marketing, compelling expression of the benefits of the company
* functionality, targeted at each industry segment.
Qualifications
* Demonstrated they can convert strategic thought into effective action
* Willingness to challenge convention and think differently
* Proven track record of owning the delivery of successful B2B lead generation campaigns
* • Strong understanding of how to optimise B2B digital marketing channels
* and tools, getting big results from limited budgets.
* • Excellent writing and presenting skills
* • Strong analytical skills and data-driven decision-making
* • Experience with CRM and marketing automation tools, ideally Hubspot CRM
* • 5+ years of marketing experience in the technology industry.