JOB TITLE- Content Creator (TikTok Specialist)
Salary: £26,000 per annum
We’re KOI, the footwear brand disrupting the industry through our unique and creative designs. We inspire a narrative where everybody is free to be themselves and celebrated through our products and online community of like minded individuals. Here at KOI, we do things differently – collaborating with iconic Artists and Brands that have never collaborated before, our product is the heart of the business and the forefront of everything that we do. Always evolving and elevating, there’s never been a more exciting time to join the world of KOI.
Role Overview
As our Social Media Executive (TikTok Specialist), you will:
* Own the TikTok Strategy: Plan, film, and edit up to 5 - 7 TikTok posts per week, plus lead 2 - 4 monthly livestreams.
* Be On-Camera: Appear in videos and livestreams to represent the brand authentically.
* Provide Instagram Support: Help with story postings and feed scheduling as needed, but focus primarily on TikTok.
* Handle Community Management: Respond to DMs, comments, and collaboration/gifting inquiries across TikTok and other key channels.
Key Responsibilities
1. TikTok Content Creation & Livestreams
* Develop compelling short-form video concepts, leveraging our 2,000 sq ft in-house studio and HQ.
* Stay on top of trends, sounds, and editing techniques to maximize reach and engagement.
* Coordinate 2 - 4 livestreams monthly, taking the lead on scheduling, production, and on-camera hosting.
2. Brand Collaboration & Support
* Adhere to existing brand briefs while proposing fresh, creative ideas.
* Collaborate closely with our Content Manager and Senior Digital Marketing Executive to align with overall marketing and content goals.
* Offer light assistance on Instagram (stories and feed scheduling) where needed.
3. Community Management
* Oversee DMs and comments, focusing on partnership requests, gifting opportunities, and customer engagement.
* Maintain a positive, on-brand voice across TikTok and other social media platforms to comments and DM’s
* Monitor brand mentions, address concerns, and foster an engaged online community.
4. Performance Tracking & Reporting
* Monitor key metrics such as follower growth, views, engagement rates, and conversions.
* Prepare weekly analytics reports highlighting the activities for the previous week and suggest actionable optimizations.
* Aim to boost sales and brand awareness via digital marketing platforms.
Work Environment & Benefits
* Location & Schedule: Primarily on-site in our creative studio and HQ, with the option to work from home every Wednesday.
* Creative Freedom: We encourage innovative thinking and will give you space to shape our TikTok presence.
* Professional Growth: Mentorship from our Content Manager and Senior Digital Marketing Executive, plus opportunities to collaborate on bigger brand projects.
* On Site Parking
* Company Pension
* Employee Discount