Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you'll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You'll be rewarded with a great work-life balance and a career with real purpose.
In this role you'll be responsible for shaping, driving and implementing marketing and business development activity nationally for a diverse, growth focused team. You will have the ability to prioritise and re-prioritise workload, influence and challenge key stakeholders, think strategically and take the initiative and 'make things happen'. The role is national and can be based anywhere in the UK. Travel to our London Hub will be required. In this role you'll:
* Work with clients and markets and strategic business unit leadership to develop and deliver go to market strategy to support growth plans with a focus on ROI.
* Work with heads of marketing and BD and marketing and BD colleagues across the full marketing mix to bring marketing expertise and insight to the business.
* Ensure national issues-based and solutions-led campaigns are followed up with local stream focused partners and directors.
* Be a champion and advocate for the deployment of digital marketing channels and its seamless integration into the management of campaigns and champion the use of the CRM system and actively manage data quality.
* Maintain a high-quality set of deal and sector credentials, bid and marketing materials.
* Support the firm's client and audited entity feedback programme, report on progress and make recommendations to improve client service.
* Lead key campaigns including events by leveraging the wider MSC resources, obtaining specialist support and advice where necessary.
* Drive thought leadership content, production and launch of key reports, web based insight articles and integrated marketing activity in support of all content.
* Work alongside Transactions Services, Business Restructuring and Forensic and Valuations colleagues in pursuit of a seamless Deal Advisory GTM structure.
Proven experience in a similar role ideally in professional services is required. A professional marketing qualification or demonstrable commitment to ongoing learning is preferred.
We're committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand. We're BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world.
At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. We're in it together. Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture.
We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we've invested in state-of-the-art collaboration spaces in our offices. At BDO, you'll always have access to the people and resources you need to do your best work.
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