Company Description
Job Description
The Digital Analyst will be responsible for partnering with the EMEA teams to help leverage data to determine feature optimizations for both web and app. Their responsibilities will range from partnering with product owners, key stakeholders, and tech leads to building measurement plans and goals. They will use Adobe Analytics and Power BI Dashboards to provide actionable insights to stakeholders, all developed with the end user in mind. They will also function as the liaison back to the GHO D&A team for all new feature optimizations as well as split testing.
Key stakeholders include Product, Apps, and Tech. They will also be a key strategic partner across leadership to help drive site and marketing opportunities for upcoming seasons. Excellence in analytics, storytelling, and communication is key for this role.
What Will You Be Doing?
1. Align learning agendas and own creation of measurement plans with cross-functional partners and stakeholders.
2. Provide continued insights into how customers are behaving on our digital channels.
3. Partner across the Data & Analytics organization to pair onsite data with qualitative findings and customer data.
4. Provide an objective source of truth to assess new site and app features.
5. Partner with stakeholders to set expected outcomes and goals for new digital features.
6. Perform QA of data collection and recommend necessary fixes and updates; escalate high-impact issues to leadership for resolution.
7. Interpret dashboards containing both customer and digital data to bring to life actionable insights and flag key behavioral changes.
8. Quantify and summarize feature outcomes and effectively present recommended go-forward strategies to key stakeholders and senior leaders.
9. Independently identify optimization opportunities on the site which increase conversion and enhance user experience.
What Do You Need To Bring?
1. Bachelor's degree, preferably in Analytics, Stats Math, or related field.
2. 3+ years of digital/eCommerce, analytics, and product management, or other related experience.
3. Expertise in Web Analytic tools (Adobe Analytics - preferred; Google Analytics).
4. Experience with data visualization tools (Adobe Workspace, Tableau, Power BI, etc.).
5. Experience with testing/optimization platforms is a plus (Optimizely, Adobe Target, Taplytics, etc.).
6. Excellent written and verbal communication skills and ability to present to executives, non-technical and technical audiences.
7. Ability to consolidate and package results and insights into well-organized, consumable presentations with actionable recommendations and strategies.
8. Comprehensive understanding of e-commerce, usability principles, and site technologies.
9. Demonstrated ability to develop and activate data-driven strategies to enhance customer experience.
10. Strong project management and organizational skills.
11. Proficient in MS Office core suite (Excel, PowerPoint, Word, Outlook).
12. Must perform well in high-pressure situations, balance competing priorities, and demonstrate the ability to work without significant direct supervision.
Our Company
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally-led, omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
Our Values
Our corporate purpose of being here for you on the journey to being and becoming who you are fuels our customer-led brands and our global associates. We lead with this purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign. In addition to equitable compensation and benefit offerings, including flexibility and competitive Paid Time Off, we offer a range of educational and engagement opportunities, including various Associate Resource Groups, volunteer opportunities, and additional time off to give back to our global communities.
What You'll Get
As an Abercrombie & Fitch Co. (A&F Co.) associate, you'll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company's culture and values, but most importantly - with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
* Incentive bonus program
* 401(K) savings plan with company match
* Annual companywide review process
* Flexible spending accounts
* Medical, dental, and vision insurance
* Life and disability insurance
* Associate assistance program
* Paid parental and adoption leave
* Access to fertility and adoption benefits through Carrot
* Access to mental health and wellness app, Headspace
* Paid Caregiver Leave
* Mobile Stipend
* Paid time off & one paid volunteer day per year, allowing you to give back to your community
* Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles & six work from anywhere weeks per year)
* Seven associate wellness half days per year
* Onsite fitness center
* Merchandise discount on all of our brands
* Opportunities for career advancement, we believe in promoting from within
* Access to multiple Associate Resource Groups
* Global team of people who will celebrate you for being YOU!
Additional Information
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER #J-18808-Ljbffr