What you will do
* Oversee end-to-end management of campaigns, ensuring alignment with client objectives and performance
* Manage campaigns across multiple platforms (e.g., Meta, TikTok, LinkedIn, Snapchat) and understand their unique features
* Optimise budgets, bids, and audience targeting based on performance data to improve efficiency and ROI
* Prepare and deliver detailed actionable reports, highlighting key metrics, successes, and areas for improvement
* Collaborate on cross-channel marketing efforts, ensuring paid social strategies complement broader campaigns
* Analyse performance data and apply findings to enhance campaign strategies
* Manage client relationships confidently, presenting reports and addressing queries with professionalism
* Design and execute A/B tests for ad creatives, placements, or audience segments to refine performance
* Identify opportunities for campaign growth, such as exploring new audiences or testing additional platforms
* Draft ad copy and coordinate with creative teams to ensure visuals align with campaign objectives
* Make creative recommendations and give creative insight to further enhance campaigns
* Live and breathe our company values: open, decisive, pioneering and together
Requirements
* You have at least three years of experience in Paid Social
* You have hands-on experience on platforms, including Meta and TikTok
* You have a passion for data and all things social
* You have proficiency in Excel/Google Sheets
* You understand the role Paid Social and creator content play in the wider social strategy
* You love building a rapport with people and have experience building productive relationships
* You have a natural eye for analysis
* You understand how to utilise new industry developments and technology
* You’re a confident communicator, always striving to surprise and delight your clients
* You’re self-motivated and ambitious with a positive "can-do" attitude
* You love staying on top of relevant news and trends, using this data to bring exciting creative concepts to life
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