We’re looking for a highly analytical, and detail-oriented Marketing Analyst who will be pivotal in driving data-driven decision-making, optimising marketing campaigns, and providing actionable insights to maximize the performance of our paid media initiatives across platforms such as Google Ads, Facebook and other digital channels.
As a Marketing Analyst, you'll work closely with the Paid Media, Partnership, Propositions, Commercial and broader teams to analyse campaign performance, track KPIs, and develop reports that guide our strategy. You will have a deep understanding of performance metrics and be able to turn complex data sets into simple, actionable insights that drive growth and ROI.
Key Responsibilities:
* Campaign Performance Analysis: Monitor and evaluate the performance of paid media campaigns (search, social, display, etc.) by analysing data, identifying trends, and providing insights.
* Data Collection & Reporting: Gather data from various platforms (Google Analytics, ad platforms, etc.) and create daily/weekly/monthly/quarterly reports to track KPIs such as impressions, clicks, conversions, and ROAS.
* A/B Testing: Assist in the design and execution of A/B tests to improve ad creative, targeting, bidding strategies, and overall campaign effectiveness.
* Budget & Spend Tracking: Monitor ad spend across platforms, ensuring budgets are on track and providing recommendations for reallocation or optimisation.
* Optimisation Recommendations: Collaborate with Paid Media team to suggest improvements to audience targeting, bid strategies, ad formats, and creative to drive better results.
* Market Research & Competitive Analysis: Stay updated on industry trends, market shifts, and competitor activity to provide strategic recommendations.
* Data Visualization: Create dashboards and visual presentations using tools like Power BI, or Google Data Studio to make data-driven insights easily digestible for stakeholders.
* Collaboration: Work cross-functionally with other teams such as Editorial and Commercial to align paid media efforts with broader marketing and business goals.
What You’ll Bring:
* Proven experience in a marketing analyst role, with a focus on paid media.
* Strong knowledge of digital advertising platforms (Google Ads, Facebook Ads etc.).
Technical Skills:
* Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other ad platforms.
* Familiarity with data visualization tools (Tableau, Power BI, Google Data Studio).
* Experience with A/B testing and conversion optimization strategies.
Soft Skills:
* Excellent analytical and problem-solving skills.
* Strong attention to detail and the ability to manage multiple projects simultaneously.
* Strong communication skills, with the ability to translate data insights into actionable business recommendations.
Package Description:
Rewards packages at Bauer Media offer a range of salary sacrifice Benefits, such as our pension scheme and flexible holidays, as well as exclusive Perks like great deals and discounts for everyday life.
• 25 days holiday + bank holidays + 2 volunteer days
• Internal Bauer Academy – Wide range of learning opportunities to support with your Career Development
• Opportunity to buy additional holiday
• Enhanced Maternity and Paternity pay
• Company pension
• Cycle to work scheme, tech loan scheme and groups discounts for healthcare insurance
• Discounted subscriptions on Bauer publications (50%)
• Thrive initiatives – Wellbeing at Bauer
• Opportunities to contribute to our Belonging@Bauer and Sustainability initiatives
• Discounted high street vouchers
About Bauer Media Group:
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 5th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 15,000 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
What we will offer you:
Quite simply, our promise to you is that Bauer Media is a great place to do great work with great people. Our people take an enormous amount of pride in the brands they support. They like their team members, and they feel supported by their managers. We all take collective responsibility for our culture, because we know it has a ripple effect out across our brands. That’s why our culture of inclusion at work, Belonging at Bauer, is at the heart of everything we do.
Learning and Development:
As the only Media company to be in the top 100 apprenticeship employers, we are striving to always be a great place to do great work for all, Bauer is committed to offering learning and development initiatives through its Bauer Academy tailored to its people, empowering teams and individuals to grow and progress in their careers.
Please Note: We are actively seeking this position. You should hear from us within 48 hours of the expiry date. Please note on some occasions the role may be closed before date shown or need to be extended.
Bauer Core Values:
Passion: We LOVE what we do – it inspires, unifies and challenges us. Our passion is contagious – both loud and quiet, making the impossible possible.
Trust: We value honesty and integrity. Trust is our foundation, empowering our people to live up to their full potential.
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