KBR UK Marketing Lead - Defence
Location: Leatherhead, Surrey, United Kingdom
Time Type: Full time
Posted On: Posted 3 Days Ago
Time Left to Apply: End Date: October 14, 2024 (15 days left to apply)
Job Requisition ID: R2095205
Role Overview: The role of the UK Marketing Lead – Defence and Infrastructure is to support our defence and infrastructure market sector to design and deliver inspiring marketing content and campaigns, promoting KBR, our capabilities and our people, to our existing and future customers, with a focus on talent attraction. The role will act as a trusted advisor to leaders and will be pivotal in delivering large multi-channel external campaigns and activity, including thought leadership programmes and media and trade association engagement.
Key Responsibilities:
* Develop and set the Defence and Infrastructure Marketing Strategy.
* Be a trusted advisor to UK and regional leaders, offering strategic advice and guidance on Marketing and helping to understand marketing needs.
* Be responsible for the development and implementation of targeted marketing strategies.
* Establish strong links across to internal communications, working on a joint approach to support initiatives.
* Identify opportunities throughout the sales pipeline and develop campaigns to drive new conversations, nurture opportunities, and customer engagement.
* Oversee delivery of major market sector events and activities, developing messaging and aligning approach across the business – both in-person and virtual.
* Support delivery of corporate initiatives within the region.
* Establish activity evaluation approach and track metrics to effectively evidence ROI.
* Act as a brand guardian.
* Manage the creation and distribution of press releases and stories to promote KBR.
* Lead successful multi-channel communication campaigns, including strong awareness-targeted social media campaigns.
* Oversee a tailored marketing and events calendar to support and report on activity.
Qualifications: The successful candidate will be highly motivated, have a flair for creativity and originality, and be willing to push the boundaries to introduce forward-thinking ideas to a corporate setting. Strong written skills and experience working with media, including trade press, will be key to help create and promote content and to build trusted enduring relationships. A strong understanding and approach to measure Return on Investment (ROI) across activity types is key. The individual will become a brand ambassador for KBR, helping encompass a true One KBR (one team) approach to communications and marketing delivery.
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