HMT have an exciting opportunity for a Business Development Manager to drive the Enquiries and Referrals across HMT Care Homes.
In this key role, you work towards budgetary targets while building strong relationships with NHS Trusts, ICBs, and other stakeholders. You will assess care needs, develop tailored support packages, and respond swiftly to enquiries, ensuring a smooth admissions process. Your ability to communicate effectively across multiple channels will be crucial in raising awareness of our services and generating interest from both commissioners and self-referring residents.
You will also lead local marketing initiatives, working closely with the central marketing team to promote our care homes and develop waiting lists. With a keen eye for market trends and competitor activity, you will provide valuable insights and reports to support strategic decision-making.
This is a remote role with occasional national travel to HMT care homes, offering an exciting opportunity to make a real impact in a forward-thinking, values-driven organization.
To apply, please go to our careers page: Business Development Manager - HMT UK
Responsibilities
You will be the go-to person for all enquiries and referrals for our care homes through monitoring portals and responding to enquiries through the website and via marketing platforms.
You will have experience in assessing care needs and be able to make recommendations on support packages. You will be responsible for calculating initial offers/fee levels based on care packages, liaising and taking advice from clinical colleagues to identify risk and ensure compatibility with services. This can be time sensitive to secure potential residents and respond to our commissioners.
You will have great communication skills enabling you to connect with all customers effectively via several different channels including face to face, telephone, e-campaigns and social media. You will develop and maintain strong relationships with primary care, ICBs, NHS Trusts, Bed Management Hubs, Bed Managers and other strategic stakeholders to alert them to vacancies, understand areas of unmet needs, generate enquiries, and drive referrals.
You will identify and support local marketing opportunities, developing plans to drive local campaigns, developing marketing the content for materials to promote the services and celebrate local stories and outcomes with support from the central marketing team. You will be confident in report writing, working under pressure and have a good working knowledge of Microsoft software, with a methodical approach when dealing with external care referrals.
Qualifications
* Qualified to degree level an advantage, but evidence of ability to articulate in writing and in person essential
* Microsoft Windows skills to maintain spreadsheets and report on metrics
* Ability to work on own initiative with a proactive attitude with the ability to adapt to change at pace.
* A minimum of one year’s experience of working in business development and successful referral generation in a care environment
* Exceptional Communication skills with a varied audience and ability to adapt communication style to meet the needs or the recipient
* Great organisational skills and ability to report accurately on a range of metrics
* Experience of modelling care packages for older people, people complex needs or a similar customer group
Job Benefits
At the Healthcare Management Trust, we are obsessed with achieving our Vision, “to be the most innovative and best quality provider of niche health and social care services.”
Our Purpose is, “to make every contact count, ensuring every resident and patient receives the best possible experience and outcome.
We aim to provide services which value collaboration and place our residents, patients and people at the heart of all we do. We will always do the right thing for our residents, patients and people.
We will be outwardly connected to the most innovative practices and service offerings in the market. We will do things differently and will be bold with our ambition to change things for the better.
We are passionate about what we do and so are our people. Bringing their most authentic selves to work and seeking joy and fun in what we do.
We will deliver care and clinical interactions compassionately and tailor them to individual needs.”
We achieve this by living our business Values each and every day:
• We are caring
• We are dynamic
• We are resourceful
• We are authentic
• We are accountable
As a result, we are able to give back to the people and communities we serve by delivering on our Charitable Mission to, “Provide quality and innovative care solutions to those with complex needs within marginalized community settings.”
Our benefits include:
• Private Medical Insurance
• Employer pension contribution
• Wellbeing support via our Employee Assistance Programme, Occupational Health provision and Mental Health First Aiders
• Long service awards
• Cycle to work scheme
• Recruitment referral scheme
• 27 Days Annual Leave (Plus Bank holidays)
• Enhanced Maternity Pay