Interim Sales Director - Maternity Cover (Revenue Ops)
Employment Type - Temporary Contract
Location - Farringdon (London) - Hybrid
Our client is a nationwide provider of 5G and WiFi infrastructure, connecting Private and Enterprise Networks for customers across the UK. We are seeking Maternity cover, to manage their Sales Organisation across the Private pillar of the business. You'll require strong P&L Management Experience, people leadership knowledge and Telecoms domain experience.
Core objectives
* Achieve revenue and churn targets – Drive overall revenue growth through balanced emphasis on acquiring new customers, as well as retaining and growing the existing accounts. Maintaining a strong focus on achieving short-term sales targets while ensuring long-term pipeline build.
* Cross-functional collaboration – Work closely with other departments to align efforts and deliver a cohesive customer experience
* Product development – provide market and customer insights to the CTO team, ensuring the development of solutions that meet evolving customer needs and industry trends. Act as the voice of the customer in product roadmap discussions.
* Pricing strategy – partner with the finance and product teams to design competitive and value-driven pricing strategies that support both new customer acquisition and retention goals while maintaining profitability
* Marketing alignment – collaborate with the marketing team to develop impactful sales collateral, campaigns, and content that resonate with target audiences. Ensure alignment between sales objectives and marketing efforts to drive lead generation, brand awareness, and customer engagement.
* Customer success and support – work alongside the customer support team to identify opportunities for service improvement, enhance customer satisfaction, and reduce churn. Develop joint strategies to foster long-term loyalty and trust with customers.
* Sales process optimisation – govern design and implement scalable sales processes, tools, and systems that improve efficiency, transparency, and accountability.
* Leadership and customer – build, inspire, and lead a high-performing new business sales and account management team. Foster a culture of collaboration, accountability, and continuous improvement across all sales functions.
* Customer insights and feedback loop – establish key customer relationships and mechanisms to gather customer feedback and use it to inform company strategy, product enhancements, and marketing initiatives. Act as a key advocate for customer needs and expectations across the organisation.
* Industry positioning – represent the company in strategic customer engagements and high-level negotiations, positioning the business as a market leader.
Key responsibilities
New business development
* Strategic planning and market analysis
* Develop and execute a new business strategy to penetrate new markets and expand market share in existing segments
* Conduct market analysis to identify emerging trends, competitor activities, and customer needs, and use these insights to inform sales strategies and product positioning
* Pipeline building and management
* Establish a robust pipeline of qualified leads through proactive prospecting, networking, and collaboration with industry partners and marketing on lead-generation campaigns
* Regularly review and adjust sales pipeline to ensure accurate forecasting and prioritisation of high-value opportunities
* Relationship development and outreach
* Build relationships with key decision makers and influencers at target customer organisations and strategic partners, presenting tailored solutions that address their needs
* Represent the company at industry networking forums to establish connections and promote brand visibility
* Escalation management
* Serve as the senior point of contact for escalations, ensuring swift resolution of customer issues and maintaining customer satisfaction
* Build trust and credibility with customers by addressing concerns with transparency and professionalism
Customer retention and account management
* Retention strategy development
* Create and execute a customer retention strategy that strengthens customer relationships, reduces churn, ensures long-term satisfaction and supports our company’s valuation
* Monitor customer health metrics to proactively address risks and opportunities
* Account planning
* Develop account plans for high-value customers to identify opportunities for growth and ensure alignment with their strategic goals
* Collaborate cross-functionally to deliver tailored solutions and foster strong partnerships with key accounts
* Upselling and cross-selling
* Identify opportunities to upsell within existing accounts
* Work closely with product and marketing teams to create targeted campaigns and materials for cross-selling initiatives
* Escalation management
* Serve as the senior point of contact for escalations, ensuring swift resolution of customer issues and maintaining customer satisfaction
* Build trust and credibility with customers by addressing concerns with transparency and professionalism
* Customer insights and data-driven decision making
* Use customer data and feedback to identify areas for service improvement and inform future product development
* Analyse trends in retention and churn to guide strategic initiatives for continuous improvement
Sales operations and leadership
* Process optimisation
* Implement best practices for sales operations, ensuring processes are efficient, scalable, and aligned with company goals
* Utilise CRM to track performance, generate insights, and enhance decision making
* Team development
* Recruit, train, and mentor a new business sales and account management customer retention team
* Lead a high-performing team, fostering a culture of collaboration, accountability and continuous learning
* Set clear KPIs and targets for the team, monitor progress, and provide regular feedback to drive performance improvement and enhance skills for career growth
* Proposal development and closing deals
* Support development of compelling proposals, presentations, RFPs, and pitches to communicate the value proposition effectively
* Negotiate contracts, pricing, and terms to ensure deals align with company objectives and profitability goals
* Ensure smooth handover of project and customer relationship to delivery and support teams for customer satisfaction
* Performance monitoring and reporting
* Establish metrics to track team performance, provide regular updates to senior leadership, and make data-driven decision to adjust strategies as needed
* Support with building board packs, budgets and business plans to reflect market conditions