Marketing and Social Media Manager, London
Client:
DEBUTE
Location:
London, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
22afe3222d48
Job Views:
89
Posted:
22.01.2025
Expiry Date:
08.03.2025
Job Description:
Key Responsibilities
* Lead the development and execution of data-driven marketing strategies. Defining and implement medium- and long-term communication strategies (press, digital, influencer, celebrity).
* Focus on raising brand awareness for the DEBUTE launch and supporting brand development.
* Create and roll out socially-native content strategies for TikTok, Instagram, and Pinterest (to name a few).
* Utilise consumer data to drive segmentation and messaging.
Social Media:
* Oversee all social media planning, strategy, execution, and roll out.
* Execute social media campaigns, including publishing and scheduling content.
* Leverage social media capabilities, features, and trends.
* Strategise and execute Google AdWords and social media campaigns.
* Manage day to day relationship with Media Agency for all paid social platforms.
Community Engagement:
* Engage with target communities through insight-led social campaigns.
* Develop and execute press and influencer programs seasonally.
* Define target celebrities, influencers, and personalities.
* Handle influencers, gifting, and PR communication.
* Assist in PR sample send-outs and sample tracking.
* Process and manage returns and exchanges.
* Collaborate on growth strategy for e-commerce and pop-up channels.
* Plan and help execute events.
Brand Global Tone of Voice:
* Create SEO-friendly product descriptions and ensure consistent website content.
* Conceptualise, write, edit, and proofread content for DEBUTE’s online and offline channels, setting the DEBUTE’s tone of voice and bringing the brand to life in creative ways.
* Create the written content for multiple weekly email campaigns.
Analytics and Budgeting:
* Oversee budgeting, campaign setup, and optimisations with the media agency.
* Build measurement studies to assess social media effectiveness.
* Collaborate with analytics to set and track monthly goals and performance metrics.
* Collaborate with production and management teams to define the scope of digital campaigns.
#J-18808-Ljbffr