Job Summary
We are seeking an experienced Retail Marketing Strategist to join our team at Vertical Advantage.
About the Role
This key role involves developing and supporting strategic shopper marketing initiatives to improve brand visibility in retail environments, drive sales, and enhance the shopper experience. You will be responsible for managing retail media shopper marketing agency relationships, utilizing data to understand campaign impact, and line-managing direct reports.
Key Responsibilities:
* Increase efficiency and effectiveness of retail media spend across the UK & Irish retail market.
* Manage retail media shopper marketing agency relationship and customer media houses network.
* Utilize data to understand campaign impact, allowing further refinement.
* Line management of 1x direct reports.
* Engage, network, and influence key omni-channel retailer contacts.
* Manage and monitor the shopper marketing budget, to improve ROI and accurate financial control.
Strategy Development:
* Develop comprehensive retail media and shopper marketing strategies aligning with brand goals and retail partner objectives.
* Identify key shopper insights and trends to inform marketing initiatives.
Campaign Management:
* Plan and oversee multi-channel marketing campaigns, including digital ads, in-store displays, promotions, and events.
* Collaborate with marketing to develop compelling marketing materials.
Retail Partnership:
* Build and maintain strong relationships with retail partners/agencies.
* Negotiate and manage media placements within retail environments.
Performance Analysis:
* Utilize data analytics to measure campaign effectiveness and make data-driven decisions.
* Generate reports on campaign performance, shopper behaviour, and ROI.
Budget Management:
* Manage budgets for retail media and shopper marketing activities.
* Ensure efficient allocation of resources to maximize campaign impact.
Team Leadership:
* Develop and manage 1 direct report.
* Foster collaboration and drive a high-performance culture.
Innovation and Trend Analysis:
* Stay abreast of industry trends, emerging technologies, and competitive activities.
* Continuously seek innovative ways to enhance shopper engagement and brand presence.
The salary range for this position is approximately £68,000 per annum, plus a £5,000 car allowance and 15% bonus.