Welcome to Ascot where tradition meets innovation and excitement is the heartbeat of our business.
We are a destination for over 500,000 guests each year where passion, elegance, and celebration converge, and it is our team of behind-the-scenes heroes that bring every intricate detail to life.
As one of the world's leading racecourses, Ascot is renowned for its rich heritage spanning over 300 years. But we are not bound by the past; we're driven by the pursuit of excellence in everything we do.
From hosting our flagship event, Royal Ascot, to pioneering sustainable practices, we are committed to building a global lifestyle brand, wrapped around the world-class horse racing we stage.
At Ascot we believe in preserving the beauty of our surroundings and minimizing our ecological footprint. From eco-friendly initiatives to community engagement programs, we strive to make a positive impact on both the environment and the lives of those around us.
What we are looking for
We are currently seeking a Marketing Campaigns Manager to join our creative and vibrant Marketing team, based in our offices at the racecourse in Ascot, Berkshire.
As the Marketing Campaigns Manager, you will be responsible for planning and delivering a variety of marketing campaigns to support the business. From driving ticket and experience sales for world class racing events including the renowned Royal Ascot meeting, to driving venue hire for private events – this role has a bit of everything.
You will be analytical and creative in equal measure and will have experience of media planning, creative development, digital platform management, insights, and analytics. Ideally you will have a consumer marketing background, even better if that’s from selling events and experiences – but most important is a passion for creating engaging and effective consumer communications.
What you’ll be doing
* Contribute to and deliver a marketing strategy across B2C, B2B and HNWI with a robust plan to deliver sales across the entire Ascot business in close collaboration with the Marketing Campaigns Lead.
* Be responsible for day-to-day implementation of marketing strategy and plan for core and enhanced Ascot Racedays (outside of Royal Ascot).
* Assist the Marketing Campaigns Lead with the implementation of the Royal Ascot marketing strategy and non-racing consumer events to drive ticket sales.
* Work closely with the wider campaigns team to deliver an effective communications plan.
* Work closely with media agencies to ensure campaigns are optimized for performance to meet campaign objectives and KPIs.
* Manage the relationships with local media partners and publications to plan and deliver our raceday campaigns.
* Work with Content and Production teams on a day-to-day basis to ensure the Ascot brand and products are effectively positioned through our channels.
* Work closely with other departments to support campaigns across Events, Memberships, Partnerships, and Retail.
* Support the Marketing Campaigns Lead by acting as a customer champion and provide insight that informs business change. Identify growth opportunities to attract new customers; improve loyalty, frequency, and spend.
* Inform development of Royal Ascot and Ascot Racedays B2C products and a tailored marketing communications approach.
* Act as a brand guardian to ensure consistency across communications and collateral.
* Act as a mentor and support development for Marketing Executives within the team.
Skills and experience you can bring
* Previous proven experience working in a consumer marketing role.
* Exceptional communication and organisational skills.
* Experience using workflow management tools and able to manage rolling plans.
* A keen interest in consumer brands, keeping up with current trends and always looking for the ‘what else?’
* A rounded knowledge of the media market, understanding key trends and insights across all digital and ATL channels.
* Working knowledge of and an interest in horse racing or sport is desirable but not essential.
What you can expect from us
* A best-in-class welcome with a tailored induction and racecourse tour, as well as a wide range of training schemes to help with your learning and development.
* Access to a range of wellbeing support for yourself and your family including a dedicated Employee Assistance Programme and Healthcare support app with 24/7 virtual GP access.
* Opportunity to make an impact in our Volunteer week with a day out of the office to support local community and charity partners.
* End of year offices closed (extra 2 days annual leave added to your entitlement).
* Clothing and hat hire.
* Complimentary race day entry for friends and family.
* Exclusive discounts in local shops and cafes.
* Exclusive discounts from selected partner brands and suppliers.
And let’s not forget, invitations to our monthly social nights as well as annual parties and afternoon teas to celebrate our most special occasions throughout the year.
What sets us apart from the rest
We take pride in our commitments to make a positive change for now and future generations to come, whether through our Diversity and Inclusion strategy and training programmes, our award-winning ‘Racing To Zero’ sustainability actions, or our forward-thinking employee benefits including flexible working and menopause policies, as well as health and EAP support access.
We are also proud of our community outreach which includes a volunteering week for all employees to spend time supporting local charities.
Our Diversity and Inclusion Vision
We are committed to ensuring guests from all backgrounds and communities feel welcome at the Racecourse and are working to ensure our internal teams are nurtured within a supportive and inclusive environment. Our mission is to eliminate discrimination and prejudice of any kind at our venue and throughout our business. By educating and implementing meaningful actions across all that we do, we can make certain that Ascot is a place for everyone to enjoy. As an equal opportunities employer, Ascot Racecourse is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our company.
How to apply
Applications will close on 29 November 2024. We reserve the right to close this vacancy early should a suitable candidate be identified.
For assistance with your application or should you require an alternative application format, please contact hr@ascot.com.
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