DOUGHLICIOUS FREELANCE BRAND AMBASSADOR – LONDON
OUR MISSION STATEMENT:
At Doughlicious, we’re revolutionizing dough by creating irresistibly indulgent, better-for-you snacks that never compromise on taste or quality. We exist to prove that free-from doesn’t mean free-from-flavour. Through boundless innovation, a zest for excellence, and a commitment to doughing good, we’re on a mission to bring joy to every bite while caring for our people, our planet, and your wellbeing. Together, we’re not just making dough – we’re changing what’s possible in snacking, one mouthwatering creation at a time.
ROLE OVERVIEW:
We’re seeking enthusiastic Brand Ambassadors to be the face of Doughlicious across London. You’ll represent our brand at various locations including food festivals, Whole Foods Market in-store demos, office sampling events, and guerrilla sampling activations throughout the city. This is a freelance position with flexible hours, perfect for those looking to gain experience in the food and beverage industry while bringing joy to Londoners through delicious snacks!
KEY RESPONSIBILITIES:
EVENT REPRESENTATION
* Attend various events as a Doughlicious brand representative
* Assist with booth/stand set-up and breakdown
* Engage with event attendees, sharing our brand story with vivacious wit and inviting warmth
* Create an energetic and positive atmosphere around our products
SAMPLING & DEMONSTRATIONS
* Conduct product sampling at Whole Foods Market locations, food festivals (including Taste of London), office buildings, and street-level guerrilla activations
* Demonstrate product preparation when applicable
* Encourage product trial and purchasing
* Share product benefits, ingredients, and brand values enthusiastically
SALES SUPPORT
* Sell products at food festivals and events
* Handle cash, card transactions, and maintain sales records
* Meet daily sales targets when applicable
* Provide feedback on consumer reactions and sales performance
BRAND ADVOCACY
* Maintain product displays, ensuring they’re well-stocked and visually appealing
* Photograph sampling activities for social media (when requested)
* Collect consumer feedback and relay insights to the marketing team
* Represent the brand values with enthusiasm and authenticity
Skills and Experience Required
QUALIFICATIONS & REQUIREMENTS:
* Outgoing, friendly personality with excellent communication skills
* Passion for food and ability to discuss product benefits enthusiastically
* Experience in retail, hospitality, event promotion, or brand ambassador roles preferred
* Self-motivated, friendly, a good communicator and very social
* Ability to work in fast-paced environments
* Willing to work flexible hours including some evenings and weekends
* Ability to stand for long periods during events
* Willing to wear Doughlicious branded attire
EVENTS & LOCATIONS MAY INCLUDE:
* Foodie festivals such as Taste of London
* Whole Foods Market in-store demonstrations
* Corporate office sampling
* Pop-up activation opportunities across London
* Seasonal and cultural events throughout the city
WHAT WE OFFER:
* Competitive hourly rate (£16.50/hour)
* Opportunity to be part of an exciting, growing brand
* Training on our products and brand messaging
* A fun, upbeat work environment
* Networking opportunities within the food and beverage industry
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