We’re looking for a passionate Campaigns & Social Executive to join our central marketing team. If you’re a creative storyteller, an expert in social media, and have a love for travel and food, this role is for you. You’ll play a key role in planning and delivering compelling campaigns, working alongside photographers, videographers, and local collaborators to bring our brand to life.
Your day-to-day activities will include:
Campaigns & Content Creation
* Work with the Campaigns Lead to plan and execute engaging marketing campaigns that align with seasonality, commercial objectives, and the unique stories of Thwaites.
* Create compelling narratives and content for use across the website, PR, social media, paid search, email marketing, and print materials.
* Gatekeep our central campaigns and social plan, ensuring it’s regularly updated and shared via weekly updates with the team and key stakeholders across the business.
* Develop campaign launch packs and guidelines to ensure clear communication and alignment across teams.
* Support the Campaigns Lead by creating clear and concise campaign briefs for internal and external teams.
* Lead the creation of landing pages for SEO, working closely with our agency while taking a hands-on approach to implementation and optimisation.
Social Media
* Take the lead in coordinating our social media feeds, ensuring campaigns, seasonality, and brand storytelling are at the heart of our content.
* Collaborate with local teams and content creators to showcase authentic and engaging content.
* Ensure consistency in brand messaging and tone across all digital channels.
Stakeholder Collaboration
* Work closely with chefs, GMs, Heads of Sales, and central teams to manage key commercial objectives, including Christmas.
* Liaise with internal experts and external partners to enhance the reach and impact of campaigns.
Who are we looking for:
* Exceptional writing skills – you can craft engaging, persuasive content that captures attention.
* Campaign experience – you understand how to plan and execute marketing campaigns that drive results.
* Social media expertise – you know what works on different platforms and can create content that resonates.
* SEO & digital knowledge – experience in creating optimised landing pages and working with agencies to enhance search performance.
* Attention to detail – you’re meticulous and ensure all content is polished and on-brand.
* Energy & enthusiasm – you bring positivity, creativity, and passion to everything you do.
* Experience with WordPress (or a willingness to learn) would be a bonus.
If you’re a storyteller at heart, thrive in a fast-paced environment, and have a passion for food, travel, and social media, we’d love to hear from you!
In return, we are offering a rewarding role with scope for career progression along with:
* A fun environment where you will receive the training and support to develop and progress.
* 36.25 hours working week.
* Enhanced maternity and paternity pay.
* Health cash plan with access to discounted perks.
* 33 days annual leave.
* Discounted accommodation, food and drink in our beautiful properties across the country.
* Pension & Life assurance with access to high street discounts.
* Wagestream - Ability to access up to 40% of your wages as you earn them.
* Long service awards, including free meals and free stays with your friends or family.
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