Closing date: 4th February 2025
Start date: Ideally March 2025
Contract: Fixed term, 12 months
Salary: £44,500 to £55,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
Location: Office Base is London, Television Centre
Interviews: Expected to be held on 13th or 14th February 2025
Transform world-class podcasts into must-see social media moments!
BBC Studios Audio is home to iconic radio, hit podcasts, world-class drama, impactful factual storytelling and specialist science and comedy teams. We use our unique heritage, experience and values to pursue the highest creative ambition. BBC Studios Audio is a major supplier of innovative, creative and purposeful audio to BBC radio networks and BBC Sounds and a proud partner to many other platforms.
We have an exciting opportunity to recruit for a Video & Digital Content Lead in BBC Studios Audio. This new role will report directly to the Commercial & Business Development Director and will support our podcast production teams in developing and producing social-first video content that extends the reach of our podcasts via fully visualised episodes and short form clips and digital assets.
The role will act as the editorial lead for one or more social media accounts within BBC Studios Audio, delivering a coherent, consistent social media experience for audiences, ensuring each account delivers on the agreed social strategy, maximises engaged reach with the account's target audiences, delivers content of the highest creative quality, delivers commercial objectives for sponsors and advertisers and drives traffic around the BBC Studios Audio commercial portfolio.
This is a key commercial role in the central Audio team, working with production teams who deliver a breadth of outstanding content, from impactful investigative serials such as To Catch A Scorpion and Things Fell Apart; long running prestige Radio 4 series such as Desert Island Discs and In Our Time; and an extensive slate of award-winning Comedy and Drama output. The Audio Unit has a mission to create and deliver compelling, premium audio to a wide-ranging global audience.
Responsibilities
* Work with audio production teams to develop ideas, produce, film and edit long- and short-form video content around select podcasts, working closely with ad sales, marketing, media planning and distribution teams.
* Produce creative responses to internal and external briefs (including advertiser briefs) and lead this work from end-to-end ensuring collaborative relationships between multiple stakeholders.
* Produce longform visual episodes of podcasts and digital video assets that can be used across social media platforms, using relevant audio/video hardware, native social platform tools and relevant multimedia software.
* Optimise digital assets for social, including editing aspect ratio and dimensions, adding captions, transitions, motion graphics, etc.
* Manage/guide the account’s editorial publishing plan, including creating/curating, publishing, scheduling and targeting content, ensuring that it supports both the overarching strategic priorities and meets audience needs.
* Advocate for innovation and monitor external trends and developments in the world of digital and social media, maintaining industry links, utilising new technological approaches and staying abreast of competitor activity and feeding in ideas for innovation and continued best practice via regular reporting.
* Work with moderation services, editorial policy and other support teams to develop appropriate responses to editorially sensitive comments.
* Engage with talent, influencers and brands to drive social engagement.
* Work closely with communications and publicity teams to ensure timely release of information.
* Work with relevant social media measurement teams to agree tracking and evaluation metrics to monitor performance against, to evaluate audience behaviour and to provide recommendations to inform future planning, strategy development and activity.
* Coordinate information and reports for the team on a regular basis as required by the Audio Producer and other senior stakeholders, using social listening/measurement/insight tools and dashboards.
* Ensure all social activity is correctly complied (as per BBC brand guidelines) and is in line with BBC editorial guidelines.
Knowledge, skills and experience
Essential
* A record of working with commercial video podcasts across social media, developing and delivering social media strategies, creating content and managing communities, using analytics to drive decision making.
* Demonstrable experience of hands-on production of social-first video, including filming, editing, adding graphics and effects, and publishing content using relevant audio/video hardware, native social platform tools and relevant multimedia software.
* A passion for podcasting and an understanding of production and distribution processes.
* Leadership and influencing skills to drive forward new initiatives and influence strategic thinking at senior levels.
* An established networker in the social media space who is able to engage and influence creative individuals.
* Good planning and organising skills across several areas of work, reacting positively to changes and conflicting priorities.
* Ability to make the most efficient use of resources and operate within financial and other constraints.
* Ability to understand audience needs and behaviours across platforms/devices/content and translate this into strategic thinking.
Desirable
* General Business and Strategy experience in a commercial organisation, demonstrating a sound business understanding.
* Experience of working in a matrix organisation.
* Experience of building and developing a successful team.
Life at BBC Studios
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.
The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background, especially people from diverse communities. Equity of opportunity is important to us, and we endeavour to make our processes equal, fair and meritocratic for everybody. More information on our D&I plan can be found here.
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.
As a Level 2 Disability Confident employer, we will ensure that a fair and proportionate number of disabled applicants that meet the minimum criteria for this position will be offered an interview. If you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk.
Please state in your application that you found this role through Creative Access.
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