Job Description
Are you an experienced PPC Marketing specialist living within reasonable commuting distance of Shrewsbury looking for a great hybrid opportunity?
This well-established and highly regarded business services group based in Shrewsbury are seeking an experienced PPC Marketing Specialist to join their growing team
The Opportunity:
We are seeking a highly motivated and experienced PPC Specialist to join the established marketing team in Shrewsbury. This is a fantastic opportunity for a skilled paid search professional to take ownership of significant PPC campaigns and drive strategy.
You will be responsible for the day-to-day management, optimisation, and strategic development of our Pay-Per-Click advertising campaigns, with a primary focus on Google Ads.
Key Responsibilities:
* Develop, implement, and manage comprehensive PPC strategies across various platforms, primarily Google Ads.
* Conduct thorough keyword research, analysis, and expansion.
* Create compelling ad copy and manage A/B testing initiatives to improve performance.
* Monitor, analyse, and optimise campaign performance (CTR, CPC, CPA, ROAS) against KPIs.
* Manage campaign budgets effectively, ensuring optimal allocation and spend efficiency.
* Stay abreast of the latest PPC trends, platform updates, and industry best practices.
About You:
* Proven Experience: You have demonstrable, hands-on experience managing successful PPC campaigns, ideally within an agency or in-house environment.
* Google Ads: You possess extensive and in-depth knowledge of the Google Ads platform (including Search, Display, Video, Shopping). Google Ads certification is highly desirable.
* Results-Driven: You have a track record of achieving and exceeding targets related to lead generation, conversions, and ROI.
* Strategic Thinker: You can see the bigger picture and develop long-term PPC strategies.
* Excellent Communicator: You can clearly articulate complex information and report on performance effectively.
* Location: You must live within a reasonable commuting distance of our Shrewsbury office as this is a hybrid opportunity
How to Apply:
If you are an experienced PPC Specialist with extensive Google Ads expertise, living within commuting distance of Shrewsbury, and are looking for your next challenge within a leading organisation, we want to hear from you! Apply with your CV or feel free to call for details
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