Job Advert
Marketing Coordinator Classical
Deadline for applications: 12pm, Sunday 13th April
Reports to: Senior Marketing Manager Classical
Location: The Glasshouse International Centre for Music, Gateshead.
Working hours: 37.5 hours per week (some evening and weekend working may be required)
Salary: SCP 24, £26,079 per annum
About The Glasshouse International Centre for Music
We’re a place where you can hear rock legends or pop icons on the same night as folk trios or opera singers. Where new musicians
are nurtured and showcased on the same stages as platinum- selling performers. And where youth choirs and tambourine- shaking
toddlers practice in the same spaces as our acclaimed orchestra Royal Northern Sinfonia.
Whether you’re front of house, waiting in the wings or keeping things running behind the scenes you will be part of a team that
means 2 million people enjoy top – notch gigs, concerts and classes in our own venue at Gateshead Quays, out in communities across
the North East and through live- streamed performances and digital lessons.
About you
Are you self-motivated, happy working in a team environment and flexible enough to adapt to a changing environment? If this sounds
like you, here are some specific types of experience that will help you hit the ground running.
About the role of Marketing Coordinator Classical
Reporting into the Senior Marketing Manager (Classical) you will work as part of the Classical Music Team with a primary focus on
the classical music external touring programme, which includes inhouse orchestra Royal Northern Sinfonia and guest orchestras. The
role will also support the classical music offering at our home The Glasshouse International Centre for Music.
We are looking for someone who can hit the ground running helping to plan, implement and execute successful marketing campaigns,
drive ticket sales and raise awareness of the Classical music programme both in external venues and at The Glasshouse Gateshead.
This will include concert on sales, venue liaison, budget management, media buying, digital, email, social media, plus
administration duties.
This role will pay particular focus on the marketing of our external touring as part of our continued classical music commitments.
Key partner venues include The Sands Centre, Carlilse; The Fire Station, Sunderland; West Moreland Hall, Kendal and Middlesbrough
Town Hall. Plus, national and international touring as required.
The successful candidate will also support the Senior Marketing Manager in The Glasshouse, Gateshead, with activities that include
but are not limited to creation and print of programmes, print, emails, administration, social media and website.
It would be great if you had experience in:
* Working in a busy marketing environment;
* Knowledge of strategic marketing principles including:
1. Audience profiles and how to work with them to inform marketing activity;
2. Peer/competitor analysis and how to use such insight to inform marketing activity;
3. The structure of a brand, how it is developed, how it is communicated, and how it remains cohesive and representative of
organisational ambition within its communication.
* Knowledge of the principles, and practical application, of marketing tools and tactics including:
1. Content marketing;
2. Organic social media, including video and social content creation;
3. Paid social media;
4. PR;
5. Direct Marketing (on and offline);
6. PPC;
7. Website administration;
8. Design and print management;
9. Media buying;
10. Campaign evaluation experience and an understanding of various evaluation methodologies;
11. Excellent proof-reading skills;
12. Experience of writing effective copy for marketing materials both online and offline;
13. Ability to manage multiple tasks and to work to deadlines;
14. Excellent team working skills and the confidence to work independently;
* Confident spoken and written communicator with a range of people;
* Highly motivated and proactive;
* Excellent IT literacy and competence across Microsoft applications;
* Availability and willingness to work occasional evenings or weekends.
It also helps if you have:
* A passion for, and knowledge of live music, classical music and the cultural sector;
* Experience/local knowledge of regional touring areas particularly Sunderland, Carlilse, Middlesbrough and Kendal;
* Experience in customer care;
* Full clean driving licence;
* Experience of working with software platforms, the ones we use are:
1. Tessitura
2. AgoraPulse (or other social media management platform)
3. Wordfly (or other email platform)
4. Artifax
5. Adobe suite (or other design software)
6. Monday
7. Teams
8. WordPress.
You’ll be responsible for:
Strategy and planning
You will contribute to the marketing plan for classical touring marketing and classical music in Gateshead including:
* Information on historical and projected sales information;
* Customer and audience data;
* Information about peer and competitor activity;
* ‘On the ground’ observations.
Campaign development
As the post holder, you’ll get to put together imaginative, targeted marketing campaigns. You’ll contribute ideas around messaging
that support the classical brand and reaches the right people.
You will support the classical team to help identify the most appropriate marketing platforms based on understanding of ticket
sales, region, target audience, competitor/peer activity and budget.
Campaign delivery and evaluation
In this practical marketing role, you will work with colleagues and external providers to administer campaigns and meet
deadlines. You’ll be working with suppliers, and delivering a broad range of marcomms activities including digital marketing
including social media and email marketing, PR, copywriting, and website administration,
You’ll help make sure our marketing works effectively with our visual guidelines and tone of voice,
Once a campaign is over, your evaluation of the work will help colleagues to keep developing future activity.
Other duties
Other duties that will be required include:
* Administrative tasks;
* Print management;
* Website editing;
* Creation of concert programmes and handouts;
* Attendance at performances and other events, at evenings and weekends as required in partner venues and The Glasshouse;
* Travel to and from meetings with external suppliers;
* Participation in an out of hours on-call rota;
* Participation in an extended hours social media response service;
* Acting as a general point of contact for marketing enquiries.
But don’t worry If you’re not a perfect match for the job description and criteria, we’d love you to apply anyway. We are more
interested in your determination, positivity, and willingness to get stuck in.
Our commitment to your development
At The Glasshouse, we’re always learning. And we know that when it comes to training, everyone is different. So you’ll work
closely with your manager to identify what your training journey will look like. If you have a specific interest or you would like
to develop your skills in a certain area, we want to hear about it.
This may be through gaining a qualification, on-the-job training or learning within your team, but whatever path you take, through
training and support, we’ll help you develop the skills and knowledge you need to thrive in your role.
Diversity, Equality, and Inclusion
At The Glasshouse, we encourage a working environment that’s welcoming, inclusive, and diverse. Different backgrounds, views and
experiences are valued so everyone can be themselves.
Our venue and programmes are for everyone, so we want to make sure this opportunity is available to everyone, no matter your
background or the challenges you’ve faced.
For example, we would love to hear from you if you:
* Are D/deaf. Have a disability, learning difficulty or significant long -term health condition which affects your daily life
* Describe yourself as neurodiverse (this might include dyslexia, dyspraxia, dyscalculia, ADHD, autistic spectrum, and others)
* Grew up in a family receiving Universal Credit or state benefits
* Have ever lived in council or social housing or been on the housing register
* Have ever lived in sheltered accommodation or experienced homelessness
* Experienced being in care at any point in your life
* Have been a refugee or asylum seeker
* Are from the African, South, East and South–East Asian, Middle East, Latinx or North African diaspora, or have experienced
racism
* These are some common examples of challenging circumstances but there may be others. Everyone is welcome to apply.
* We do not discriminate because of race, colour, religion, gender or gender identity, sexual orientation or expression, age,
disability or any other protected characteristic as outlined in the Equality Act 2010.
Safeguarding children, young people and adults at risk
We are committed to safeguarding and promoting the welfare of children, young people and adults at risk and expect all of those
that work with us to share this commitment. We operate a robust safeguarding framework and continuous assessment and development
to support safer working practice across out workforce. Our roles are subject to a safer recruitment process which includes
relevant background checks and the disclosure of criminal records, sanctions, and investigations where appropriate.
Right to Work
We welcome applications from candidates already eligible to work in the UK or those that can apply for a visa granting permission
to work in the UK (e.g. dependent visas, ancestry etc.) that do not require sponsorship. You will be asked to share proof of this
prior to receiving any offer of employment.
Our application process
Closing date for applications: 12pm, Sunday 13th April.
Interview date: 22nd April
We understand that interviews can be a nerve-racking experience. We want you to feel comfortable so you can be yourself and shine,
so If you have any questions about the role or the application process, please contact Isabella, People Coordinator
at recruitment@theglasshouseicm.org [recruitment@theglasshouseicm.org]