The Group Digital Marketing Manager for UK and Ireland is responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness and drive business growth. This role involves managing multi-channel communications, analysing marketing activity results, and reporting KPIs and ROI.
Key responsibilities include creating and executing digital campaigns, coordinating group campaign activities, and ensuring the brand aligns with market value propositions. The manager will collaborate with sales and marketing teams, enhance user experiences, and drive high-impact e-commerce strategies. Additionally, the role involves managing website development, SEO, PPC, social media, direct mail, email, advertising, and PR to achieve sector-specific objectives.
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1. Creating, planning, and executing a variety of PPC campaigns across a range of digital channels.
2. Overseeing existing campaigns and making data-driven recommendations for optimisation.
3. Analysing trends and making data-driven decisions.
4. Writing engaging copy for adverts and proofreading.
5. Making creative and innovative suggestions for advert templates.
6. Account management of clients, relationship building, and business development.
7. Producing detailed analysis and reports of campaigns, and presenting data and reports to a range of audiences.
8. Efficiently managing advertis...