About Us
Our mission is to transform the way people end relationships in a kinder and better way, and to help couples avoid the emotional and financial turmoil of traditional solicitor approaches. As pioneers of working with couples, we’ve shaped the landscape of no-fault divorce and helped thousands untie the knot, amicably.
We are growing, our innovative tech-enabled and digital approach to divorce, separation and co-parenting means we do, and continue to help thousands of couples to separate in a better, more positive way, freeing people to focus on the emotional challenges and reducing the cost to themselves and society.
amicable promotes a collaborative culture and is rapidly growing to meet demand and legislation change.
Our values bring our purpose to life and makes what we do and how we do it unique: we are Kind to everyone we encounter, we embrace Trust & Professionalism, with a quest for Customer Focus that drives us to be more Pioneering.
We are proud to be part of the Octopus Group.
About the Role
As a Content Marketing Specialist you will be responsible for producing, implementing, and managing all content marketing across our website, social media platforms, and YouTube channel. You will be a creative thinker with excellent communication skills, a deep understanding of digital marketing trends, and the ability to analyse performance metrics to refine content.
Key Responsibilities
Content Creation:
• Produce high-quality content for the company website, including blog posts, landing pages, and other web copy
• Create a content calendar that aligns with the company’s goals and ensures a consistent posting schedule
• Collaborate with other departments (e.g., product, sales, customer support) to ensure alignment of content with company initiatives
• Oversee the creation of engaging social media content, including posts, graphics, videos, and stories
• Manage the production of YouTube videos, including concept development, scripting, filming, editing, and publishing
• Assist Brand Manager by inputting into content marketing strategy.
SEO and Performance Optimisation:
• Implement SEO best practices across all content to improve organic search rankings and drive traffic
• Monitor website analytics and use data to optimize content performance and user experience
• Track and report on key performance metrics across all platforms, making recommendations to the brand manager and growth manager for adjusting strategies as needed.
Social Media:
• Manage the company’s social media presence across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
• Engage with followers, respond to comments, and build an active online community
• Stay updated on social media trends and algorithm changes to ensure content remains relevant and effective.
YouTube Channel Management:
• Oversee the company’s YouTube channel, including video uploads, channel optimisation, and audience engagement
• Collaborate with influencers and other content creators to expand reach and engagement on YouTube
• Analyse video performance metrics to improve video content and channel growth.
Collaboration:
• Work closely with the Brand Manager to ensure content aligns with overall marketing campaign
• Manage relationships with external agencies, freelancers, and partners as needed.
About You
* Bachelor’s degree in Marketing, Communications, Journalism, or related field
* Previous experience in content marketing, social media management, or a related role
* Proven track record of creating and managing content across websites, social media platforms, and YouTube
* Strong understanding of SEO, social media algorithms, and video production
* Excellent writing, editing, and communication skills
* Ability to analyse data and metrics to optimize content
* Experience with content management systems (CMS), social media management tools, and video editing software
* Purpose-driven creative thinker with a passion for storytelling and brand building
* Strong organisational and project management skills.
Compensation, Perks & Benefits
* Salary: £35,000 - £40,000 per year depending on skills and experience
* Private Health Insurance
* Group Life Assurance
* Employee Assistance Programme
* 28 days holiday plus bank holidays per annum
* Cycle to work scheme
* Company laptop
* Pension scheme (after 3 months of employment).
We respect and value people’s differences and believe that our teams are at their best when their members feel safe to bring their whole self to work. We are committed to creating an inclusive experience as well as equal opportunities for growth and development for all.
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