The post holder will: - Demonstrate clinical expertise and knowledge with a positive approach to infant feeding across the womens and childrens division. - Management of feeding support for complex or ongoing concerns (antenatal and postnatal period). - Ensure infant feeding practice/plans are evidence based and appropriate for each family. - Participate in implementing and maintaining the UNICEF BFI UK programme (policies, guidelines, audit and training). - Communicate with all staff groups to support their knowledge and implementation of infant feeding practices within their clinical area. - Ensure clinical areas are supported by infant feeding support workers as required by clinical need. - Provide antenatal education to parents and families related to infant feeding and relationship building. - Participate in Frenulotomy Service (or be willing to train) - At times, deputise for the Band 7 infant feeding lead - Provide mentorship and guidance to students and preceptees - To ensure infant feeding stock levels are adequate and appropriate. - Attend internal and external meetings as required by the infant feeding lead. - Maintain own professional status and ensure that the NMC requirements for registration is met. - You may be required to support the unit clinically in times of escalation