Job Description
Digital Marketing Manager | Midlands | Hybrid/2 Days in Office | Salary £40k - £50k Basic
An experienced Digital Marketing Manager is sought to drive and implement a growth marketing strategy in collaboration with the Head of Digital Marketing. This role will focus on identifying, developing, and executing comprehensive SEO, PPC, and Paid strategies to maximise website visibility and drive targeted traffic.
The ideal candidate will possess excellent people skills, the ability to work both cross-functionally and independently, and experience in managing and coaching a team. Experience within the B2B sector would be advantageous.
Key Responsibilities In The Position of Digital Marketing Manager Include:
1. Plan and execute SEO and paid campaigns in collaboration with the Head of Digital Marketing and Digital Content Coordinators to meet personal, team, and business KPIs.
2. Optimise the website for search, including the enhancement of existing products and brands to drive customer acquisition growth.
3. Identify and resolve technical issues impacting website crawlability and indexing, including site speed, broken links, and structured data.
4. Define content, development, and distribution strategies in partnership with the Head of Digital Marketing and Senior Marketing Executive, based on industry trends, ranking fluctuations, and key search terms.
5. Manage bac...