Company Description
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission- we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
1. Think without limits - Think fast, think fearlessly, and take the team with you
2. Own it and back yourself - Own the basics, own your role and own the results
3. Be relevant - Relevant to our people, our partners and the planet
Job Description
You will be responsible for developing and implementing our Group Corporate PR strategy. Reporting into the Senior PR Manager and will be based full time at our Oxford Street HQ.
You will deliver an effective PR strategy for Frasers Group, working with our Senior PR Manager to develop messaging for external communications and supporting the delivery of corporate business announcements effectively. Alongside this you will:
4. Drive and support the development and delivery of press releases and external facing statements
5. Confidently manage incoming enquiries from business and retail press
6. With the communications team, deliver and execute for key business milestones including Company Results
7. Support with the management of the Group’s Communications Calendar and actively seek new opportunities for executive team
8. Work collaboratively with all relevant stakeholders to ensure there is an efficient flow of information across the organisation
9. Work alongside the People team to align internal and external communications plans
10. Develop long-term communication strategies with external corporate PR advisors
11. Manage and support Press Officer and Group PR Assistant
12. Monitor and report on social, economic and political trends
13. Bring an established network of journalists and industry peers
Qualifications
14. 5 years’ experience in PR and Communications
15. Ability to strategise and think about the larger business image
16. Experience working in a large retail organisation is preferable, but not essential
17. Experience supporting a business’ corporate communications and financial results
18. Effective communication skills with excellent use of written English and attention to detail
19. In-depth knowledge of PR channels, newspapers and TV networks
20. Strong organisational skills, time management, the ability to prioritise, be flexible and multitask
21. A business-minded individual with an understanding of retail, corporate branding, and communications
Additional Information
Along with your benefits package we also offer a wide range of perks for our colleagues:
Reward, Recognition and Opportunities
Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.
*subject to terms and condition
Frasers Festival – an event like no other! Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.
CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.
Employee Welfare
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.