Qualifications
Qualifications and Requirements:
* Bachelor's degree in marketing, business, or a related field
* 10+ years of experience in marketing, preferably within the travel or cruise industry
* Proven track record of successful marketing campaign execution
* Strong leadership and team management skills
* Excellent communication and presentation abilities
* Proficiency in marketing automation tools and data analysis software
Responsibilities
Strategic Marketing Planning:
* Creating and implementing a strategic marketing plan aligned with overall company goals and objectives.
* Identifying target market segments and developing tailored marketing campaigns to reach them.
* Analyzing market trends and competitor activity to inform marketing strategies.
* Setting marketing budgets and managing expenditures effectively
Campaign Development and Execution:
* Overseeing the development and execution of multi-channel marketing campaigns across various platforms like digital, print, social media, and email.
* Designing creative assets and messaging that resonate with target audiences.
* Managing the production and distribution of marketing materials such as brochures, website content, and promotional videos.
Trade Partnerships and Sales Support:
* Building and maintaining strong relationships with travel agents and key industry partners.
* Developing co-marketing initiatives and incentive programs for travel agents.
* Providing sales teams with marketing materials and support to maximize bookings.
Brand Management:
* Maintaining a consistent brand image across all marketing communications.
* Developing and managing brand guidelines.
* Monitoring brand reputation and addressing any issues proactively.
Performance Analysis and Reporting:
* Tracking key marketing metrics like website traffic, lead generation, conversion rates, and ROI.
* Analyzing data to identify areas for improvement and optimize marketing campaigns.
* Preparing regular marketing reports for senior management.
Required skills and qualifications:
* Proven experience in marketing leadership roles, ideally within the travel or hospitality industry.
* Deep understanding of digital marketing strategies and tactics.
* Strong analytical skills and ability to interpret data to inform decision making.
* Excellent communication and presentation skills to effectively collaborate with cross-functional teams.
* Experience managing budgets and allocating resources effectively.
* Knowledge of the cruise industry, including different itinerary types, onboard amenities, and target demographics.
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