Are you ready to rethink your routine? We’re looking for a Head of Retail (Sales) to be responsible for and oversee the overall sales strategy and performance of our retail division. Reporting into our Retail Director, the Head of Retail (Sales) will drive sales growth and ensure the retail network aligns with the company's business objectives. The role focuses on maximising profitability, enhancing the customer experience, and leading our Retail Sales Managers and teams to deliver consistent performance across all store locations and markets.
Location: Field Based - regular travel to all markets expected
Welcome to Trinny London!
Here at Trinny London, we’re changing the face of makeup and demystifying skincare, and we're only just getting started. Founded in 2017 by Trinny Woodall, Trinny London is challenging people all over the world to rethink their routines.
We have achieved tremendous growth since 2017 and we’re proud to be one of Europe’s fastest-growing beauty brands.
The Role
Your daily to-dos might look like this:
Strategic Planning
* Develop and implement comprehensive sales strategies to achieve and exceed retail sales targets.
* Regularly analyse sales performance data to identify trends, challenges and opportunities for improvement and use this data to inform decision-making and optimise sales strategies.
* Analyse market trends and the competitive landscape to identify opportunities for growth and optimisation.
* Set clear sales goals and objectives for Regional Sales Managers, ensuring alignment with the overall retail strategy objectives.
* Maximise sales opportunities with promotional activations across the business, in liaison with the Marketing team across all markets.
* Set budgets for team engagement incentives in liaison with Regional Sales Managers.
* Ensure commercial information is translated effectively upwards to Retail Director regularly.
* Work cross-functionally, representing Retail Sales with relevant departments such as Commercial and Marketing.
Sales Performance
* Oversee sales revenue across all locations.
* Develop and manage the retail sales budget, monitoring expenses, controlling costs, and ensuring cost-effective operations while achieving revenue targets across all markets.
* Prepare and present detailed sales reports and business proposals to management, including actionable insights and recommendations.
* Expectation to exceed forecasts and deliver year on year growth.
* Drive P&L success by optimising EBITDA through strategic financial planning, budget management, and cross-functional collaboration.
* Oversee store stock inventory accuracy and identify opportunities to optimise and evolve process.
* Maintain full compliance with Health & Safety and ensure teams adhere to company processes and policies.
* Work with department stakeholders to create effective operational environments for our customers and team members.
Team Leadership & Development
* Responsible for the leadership, line-management and development of the Regional Sales Managers.
* Foster a positive and collaborative work environment that encourages team growth and morale.
* Awareness of recruitment across all locations, flagging risk and concerns where appropriate.
* Foster a sense of ‘togetherness’ and employee engagement across all teams and markets.
Retail Excellence
* Support our Regional Sales Managers and work with our Head of Training & Retail Operations Team to consistently deliver an excellent retail experience.
* Build strong relationships with internal and external partners to maximise sales opportunities and ensure retail efficiency.
* Oversee the planning, execution and delivery of new store openings.
* Demonstrate and uphold Trinny London values and behaviours, fostering an inclusive culture.
These skills will help you go far in this role:
* Demonstrable experience overseeing a retail sales function within the beauty industry.
* Experience building and implementing retail sales strategies across multiple markets.
* Experience scaling a brand, uniforming the retail experience.
* Strong understanding of revenue targets, budgets, and sales reports.
* Experience managing a team and recruiting retail store teams across multiple markets.
* Positive can-do attitude.
* Organised and cross collaborative, with a strong attention to detail.
* Working knowledge of the retail environment within concessions, kiosks and owned stores.
Our mission is to give our customers the tools they need to be their best. And the same goes for our team through our benefits:
* Hybrid and flexible working, with core working hours.
* 25 days holiday, including Wellbeing Days and Early Finish Fridays.
* Company discount for yourself, your friends, and family.
* Vitality health scheme, EAP and Medicash.
* An annual personal training and development budget.
* Enhanced family friendly packages.
* Pension scheme.
* Cycle to work scheme.
* T-Parties and office socials.
* Rewards and Recognition Scheme.
Equal Opportunities
We celebrate diversity in our customers, our products, and the teams we build. We’re committed to equal opportunities and welcome people from all backgrounds.
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