Are you a digital marketing expert with a passion for driving online engagement and lead generation? Guild Care is looking for a Digital Marketing Specialist to join our team and take the lead on our digital strategy, helping us reach diverse audiences and maximise our online impact.
Location: Worthing, West Sussex
Contract: Permanent, full-time
Hybrid working: A mix of in-office and at-home working
What You’ll Be Doing
1. Digital Strategy & Campaigns – Plan and deliver multi-channel digital campaigns to build awareness, drive engagement, and generate leads for our services.
2. SEO & Website Optimisation – Implement SEO strategies, conduct keyword research, and optimise website content to improve search rankings and user experience.
3. Social Media Management – Develop engaging content and strategies to grow our followers and increase engagement across platforms like Facebook, Instagram, LinkedIn, and more.
4. Paid Advertising & Lead Generation – Manage and optimise paid ad campaigns (Google Ads, Meta Ads, PPC) and ensure effective use of Google Grants.
5. Analytics & Reporting – Use Google Analytics and tracking tools to assess campaign performance, providing insights and recommendations to improve results.
6. Collaboration & Project Management – Work with internal teams and external agencies to align digital efforts with organisational goals, managing multiple projects within deadlines and budgets.
About The Role
As our Digital Marketing Specialist, you’ll play a key role in driving our online presence through SEO, social media, and paid advertising campaigns. You’ll develop and execute data-driven digital strategies to build awareness, drive engagement, and generate leads for our services.
Working as part of a fast-paced marketing team, you’ll collaborate with internal colleagues and external agencies to optimise website performance, manage multi-channel campaigns, and ensure our digital efforts align with Guild Care’s mission and goals.
Why Join Guild Care?
1. Make a Difference – Your work will directly support our mission to provide exceptional care and support to our community.
2. Professional Growth – Gain valuable experience in a diverse and fast-paced digital marketing role.
3. Supportive Environment – Join a friendly and inclusive team that values collaboration and innovation.
Skills Needed
Required Criteria
* At least three years’ experience in a fast-paced digital marketing role.
* Proven experience in managing multi-channel digital campaigns, including SEO, social media, and paid advertising.
* Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and SEO tools (e.g., SEMrush).
* Excellent organisational skills, with the ability to manage multiple projects and meet deadlines.
* A creative mindset and the ability to adapt to a fast-changing digital landscape.
Desired Criteria
* Experience using Canva, Photoshop, or similar design tools.
* Familiarity with WordPress and Access websites.
* Good photography skills.
* Experience working in the charity or not-for-profit sector.
Closing Date: Sunday 13th April, 2025
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